Saturday, October 24, 2026The Morning EditionOpen AtlasSign inJoin free
FinancialADVSR

Est. 2026The front page of wealth managementNew York

The Morning EditionFree · 6:30 AM ETSubscribe
RB Schwab trumpeted Anthropic's Claude for all 16,000 of its RIAs, but a 20-seat enterprise minimum suddenly sidelines 11,000-plus small firms -- right before IMPACT 2026FP Do smaller RIAs really need to own their data?RB Bank of America analyst 'double' slams Ameriprise not least because RIA 'structural' advantage triggered proactive in-house retention bonuses that take a bite out of margins and may not retain big teams long-termIN Trump to ease 50% Canada tariffs on farm equipment, packaging goodsWM The New Rules of Record Keeper SelectionWM SEC Examiners' 2027 Focus Includes Firms' Protections Against AI Phishing, DeepfakesIN People moves: RBC taps Raymond James veteran for Texas complexWM Lido CEO Signals Openness to International Expansion4K SEC Targets Private Markets, AI and Fiduciary Risks Among 2027 Exam PrioritiesIN RIA M&A runs up to 5x reported totals, Steward Partners CEO says

Financial ADVSR advisor directory · SEC adviser records

Financial advisors in Palo Alto, CA

Every SEC-registered investment adviser representative at a firm office in Palo Alto, with the firms that employ the most of them.

500 registered advisors work in Palo Alto; the most are at Morgan Stanley (140). 33 list the CFP designation and 433 are also registered broker representatives.

Firms with the most advisors in Palo Alto

FirmAdvisors in Palo Alto
Morgan Stanley news140
Merrill Lynch, Pierce, Fenner & Smith Incorporated news83
Wells Fargo Clearing Services, LLC news62
J.P. Morgan Securities LLC news46
UBS Financial Services Inc. news32
Strategic Advisers LLC27
Wealthfront Advisers LLC24
Sand Hill Global Advisors, LLC15
Citigroup Global Markets Inc. news7
Rebalance LLC7
Focus Partners Wealth, LLC5
LPL Financial LLC news4
Oceaniq Capital, LLC4
Mayfield Advisors, Inc.3
Cerity Partners LLC news2
Cerity Partners Retirement Plan Consultants news2
Frank, Rimerman Advisors LLC2
Radiant Wealth Planning2
Red Crane Wealth Management, LLC2
Stoic Point Capital Management LLC2
Tiaa-Cref Individual & Institutional Services, LLC2
Ameritas Advisory Services, LLC1
Andrew Garrett Inc.1
Cetera Investment Advisers LLC news1
Connective Capital Management, LLC1

Advisors in Palo Alto, A to Z (first 300 of 500)

CFP advisors in Palo Alto →

Other cities in California

All of California →

San Diego 3,490San Francisco 3,219Los Angeles 3,218Newport Beach 1,783Irvine 1,659Pasadena 1,109Walnut Creek 1,049San Jose 897Beverly Hills 656Roseville 611Westlake Village 597Sacramento 588Torrance 471La Jolla 463Carlsbad 429Menlo Park 428Santa Barbara 422El Segundo 421Fresno 413San Rafael 394San Mateo 354Woodland Hills 343Long Beach 335Folsom 305

Questions

How many financial advisors are in Palo Alto, CA?

500 investment adviser representatives are registered at firm offices in Palo Alto, California, according to the SEC's Investment Adviser Public Disclosure records. 433 of them are also registered as broker representatives, and 33 list the CFP designation.

Which firm has the most financial advisors in Palo Alto?

Morgan Stanley, with 140 registered advisors in Palo Alto, followed by Merrill Lynch, Pierce, Fenner & Smith Incorporated with 83.

How do I check a financial advisor in Palo Alto?

Each advisor below links to a profile with their firm, registrations, exams and how long they've been registered, plus links to the SEC's adviser search and FINRA BrokerCheck, where any disclosures are listed in full.

Source: the SEC's Investment Adviser Public Disclosure daily file. Advisors are listed at the city of the firm office they're registered at; an advisor registered at offices in more than one city appears in each. Broker-only representatives (FINRA BrokerCheck) aren't included. Moving firms? See who's moving this week, compare payouts by firm or value a recruiting offer.