Wealth manager, wrap-program sponsor · Schaumburg, IL
Cetera Investment Advisers LLC
SEC-registered investment adviser · CRD 105644 · SEC 801-20406
At a glance
Cetera Investment Advisers LLC is an SEC-registered investment adviser based in Schaumburg, Illinois, with $256.8 billion in regulatory assets under management as of its Form ADV filed August 13, 2026. Its largest client group by assets is individuals, and it reports 801,652 individual clients. By Form ADV it is a wealth manager (wrap-program sponsor), ranked 10th of 8,915 wealth managers and 100th of 17,210 SEC-registered advisers by assets.
Main office 310-257-7880cetera.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $257B
- Rank among wealth managers
- #10 of 8,915
- Rank among all SEC RIAs
- #100 of 17,210
- Rank in Illinois
- #6 of 684
- Individual clients
- 801,652
- High-net-worth clients
- 79,279
- Accounts
- 813,961
- Discretionary
- 81% of AUM
- Employees
- 10,251
- Advisory staff
- 9,049
- Offices
- 6,585
Owners and executives on its Form ADV
- Stanley R. SmileyVice President
- Kristy M. HaleyChief Compliance Officer, Advisory
- Leann R. RummelVice President
- Joseph D. NearyVP, Manager, CEO and President
- Maura R. MizuguchiChief Accounting Officer
- Ronald G. KruegerVice President
- Lisa A. GokSecretary
- Jeffrey R. BuchheisterChief Financial Officer, Manager
- Winnie A. LeeAssistant Secretary
- William T. HolloranVice President
- David J. Van HavermaatAsst. Secretary
- Tamas VaysSecretary
Custody and brokerage
4 custodians
- BNY Pershing$149B61%
- Fidelity$56B23%
- Cetera Investment ServicesAffiliate of the firm$23B10%
- Charles Schwab$15B6%
Broker-dealer
Hybrid RIA
Cetera Investment Advisers LLC is a hybrid RIA: 10,094 of its employees are also registered representatives of a broker-dealer. It names affiliated broker-dealers: Cetera Advisors LLC, Cetera Financial Specialists LLC, Cetera Investment Services LLC and Cetera Wealth Services, LLC.
- Cetera Advisors LLC ↗CRD 10299
- Cetera Financial Specialists LLC ↗CRD 10358
An introducing broker-dealer: its trades clear through Pershing, which holds the brokerage accounts. Its annual audited report filed with the SEC, March 2026
- Cetera Investment Services LLC ↗CRD 15340
- Cetera Wealth Services, LLC ↗CRD 13572
An introducing broker-dealer: its trades clear through Pershing, which holds the brokerage accounts. Its annual audited report filed with the SEC, March 2026
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 722,373 | $176B | 68% |
| High-net-worth individuals | 79,279 | $70B | 27% |
| Corporations or other businesses | 3,884 | $5.9B | 2% |
| Pension and profit sharing plans | 6,324 | $3.5B | 1% |
| Charitable organizations | 2,036 | $1.9B | <1% |
| State or municipal government entities | 65 | $113M | <1% |
Disciplinary disclosures
Cetera Investment Advisers LLC answers yes to 49 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗cetera.com ↗
AtlasMembers
The full record on Cetera Investment Advisers LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
- Locked
- Growth over one, three and five years
- Locked
- Rank against 50 peers of its type and size
- Locked
- Owners and executives, with titles and stakes
- 20 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
- 6Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Cetera Investment Advisers LLC manage?
Cetera Investment Advisers LLC reports $256.8 billion in regulatory assets under management across 813,961 accounts, 81% of it on a discretionary basis, on its Form ADV filed August 13, 2026.
What kind of firm is Cetera Investment Advisers LLC?
Cetera Investment Advisers LLC is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Cetera Investment Advisers LLC’s clients?
By assets, its largest client types are individuals ($175.5 billion, 722,373 clients); high-net-worth individuals ($69.8 billion, 79,279 clients); corporations or other businesses ($5.9 billion, 3,884 clients).
Does Cetera Investment Advisers LLC have any disciplinary history?
Cetera Investment Advisers LLC answers yes to 49 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is Cetera Investment Advisers LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-08-13), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →