Thursday, October 22, 2026The Morning EditionOpen AtlasSign inJoin free
FinancialADVSR

Est. 2026The front page of wealth managementNew York

The Morning EditionFree · 6:30 AM ETSubscribe
RB An Amazon intern in 2020, Nevis CEO Mark Swan is the unlikely dream weaver for Focus Financial and other big RIA rollups with 'nightmare' integration issues -- with help from Schwab, Fidelity, OpenAI and AnthropicIN SpaceX’s AI segment now drives more than half its revenue. Here’s what advisors should watch nextFP Why AI might recommend your competitor instead of youFP Why clients are choosing phased retirement — and what advisors should know4K SPARK Forum Offering Scholarships for Retirement Plan AdvisorsFP What Schwab's new ETF platform fees mean for clients, advisorsWM RIA Platform Leaders Ask ‘What’s the Advantage in Having Your Own Form ADV?’IN Fake e-vite phishing scams put high-net-worth clients at riskRB Rick Wurster says Schwab is tackling its forced rationing of long/short SMAs with proprietary 'offering' to stretch balance sheet, but it may be more about a fee upside, a long/short manager saysIN Fintech bytes: 55ip, Vise, Syntax push tax-smart tools for RIAs

Wealth manager, wrap-program sponsor · Palo Alto, CA

Wealthfront Advisers LLC

SEC-registered investment adviser · CRD 148456 · SEC 801-69766

At a glance

Wealthfront Advisers LLC is an SEC-registered investment adviser based in Palo Alto, California, with $47.7 billion in regulatory assets under management as of its Form ADV filed July 23, 2026. Its largest client group by assets is individuals, and it reports 518,600 individual clients. By Form ADV it is a wealth manager (wrap-program sponsor), ranked 47th of 8,915 wealth managers and 448th of 17,210 SEC-registered advisers by assets.

Main office 855-695-8437wealthfront.comLinkedInAs filed on Form ADV

Regulatory AUM
$48B
Rank among wealth managers
#47 of 8,915
Rank among all SEC RIAs
#448 of 17,210
Rank in California
#46 of 1,873
Individual clients
518,600
High-net-worth clients
12,784
Accounts
687,493
Discretionary
96% of AUM
Employees
432
Advisory staff
24
Offices
1

Owners and executives on its Form ADV

Custody and brokerage

Broker-dealer

Hybrid RIA

Wealthfront Advisers LLC is a hybrid RIA: 65 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Wealthfront Brokerage LLC.

Other hybrid RIAs

Who it serves

Client typeClientsRegulatory AUMShare
Individuals505,816$30B63%
High-net-worth individuals12,784$17B36%
Charitable organizations21$201M<1%
Corporations or other businesses18$91M<1%

Disciplinary disclosures

Wealthfront Advisers LLC answers yes to 3 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗

Services

  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions

How it’s paid

  • A percentage of assets under management
  • Other

AtlasMembers

The full record on Wealthfront Advisers LLC

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, ten years of filings
Locked
Growth over one, three and five years
Locked
Rank against 93 peers of its type and size
Locked
Owners and executives, with titles and stakes
5 namedLocked
Main office, fax and compliance officer
Locked
Filing changes this year, with alerts
5Locked
Open Atlas free

Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Background

Questions

How much does Wealthfront Advisers LLC manage?

Wealthfront Advisers LLC reports $47.7 billion in regulatory assets under management across 687,493 accounts, 96% of it on a discretionary basis, on its Form ADV filed July 23, 2026.

What kind of firm is Wealthfront Advisers LLC?

Wealthfront Advisers LLC is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.

Who are Wealthfront Advisers LLC’s clients?

By assets, its largest client types are individuals ($30.2 billion, 505,816 clients); high-net-worth individuals ($17.2 billion, 12,784 clients); charitable organizations ($201 million, 21 clients).

Does Wealthfront Advisers LLC have any disciplinary history?

Wealthfront Advisers LLC answers yes to 3 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.

Where these numbers come from

Every figure is Wealthfront Advisers LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-07-23), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →