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Est. 2026The front page of wealth managementNew York

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RB An Amazon intern in 2020, Nevis CEO Mark Swan is the unlikely dream weaver for Focus Financial and other big RIA rollups with 'nightmare' integration issues -- with help from Schwab, Fidelity, OpenAI and AnthropicWM Cerulli: $5B+ Fee-Only Independent RIAs Face 'Shrinking Footprint'FP Why fee-based models are the future of advisor compensationIN Inheritance conflict is the rule, not the exception, Wells Fargo findsIN Private equity leads public pension returns for 14th straight yearIN Medicare gaps leave retirees dangerously exposed to health care costsIN Taxable accounts surpass retirement savings as US households diversify portfoliosIN What a former RIA founder wants advisors to know about AIWM FINNY AI Partners with Visionary Square on ProspectingWM Healthspan Wealth Launches Platform for Advisors

Free from Atlas · SEC filings as of October 1, 2026

The RIA database

Registered RIAs
17,210
Regulatory AUM
$177.9T
Use more than one custodian
4,024
Hybrid
3,733

Where their clients’ assets sit. Select a custodian to filter the list.

Filters1

195 firms manage $1.3 trillionWisconsin

Open in the Atlas screener

Atlas The basics here are free. Atlas adds ten years of growth, owners, broker-dealer affiliation, contacts on file and signals for every firm, with alerts and exports. See Atlas

  1. 11025
    Transcend Advisor Group, LLCMilwaukee, WI · 360 clientsWealth manager
    No custodian reported
    $253M
  2. 11044
    Morgan Dempsey Capital Management LLCMilwaukee, WI · 464 clientsWealth manager
    Schwab 53%
    $252M
  3. 11048
    Baird Venture Partners Management Company IV, LLCMilwaukee, WI · 3 clientsPrivate fund adviserHybridRobert W. Baird & Co. Incorporated
    No custodian reported
    $252M
  4. 11061
    Windward Wealth Strategies, Inc.Oshkosh, WI · 397 clientsWealth manager
    Fidelity 83%
    $251M
  5. 11099
    Beadell A D Investment Counsel IncMequon, WI · 96 clientsWealth manager
    Schwab 78%
    $250M
  6. 11276
    The Kieckhefer GroupMequon, WI · 61 clientsWealth manager
    Schwab 100%
    $241M
  7. 11384
    Schamberger, Greylak & Utterback Wealth Management, LLCLa Crosse, WI · 628 clientsBroker-dealer firmHybrid
    LPL Financial 100%
    $236M
  8. 11595
    Review Services IncBrookfield, WI · 173 clientsWealth manager
    Schwab 100%
    $227M
  9. 11601
    Retirement Wealth Solutions LLCMarshfield, WI · 188 clientsWealth manager
    Schwab 100%
    $227M
  10. 11617
    Denali Wealth Management, Inc.Mequon, WI · 243 clientsWealth manager
    Schwab 100%
    $226M
  11. 11633
    Global Value Investment CorporationMilwaukee, WI · 192 clientsWealth managerWrap sponsor
    Schwab 100%
    $226M
  12. 11765
    Cornerstone Financial GroupAppleton, WI · 579 clientsWealth manager
    Schwab 100%
    $220M
  13. 11880
    Financial Service Group IncMount Pleasant, WI · 192 clientsWealth manager
    Schwab 100%
    $215M
  14. 12179
    KCD Financial, Inc.Green Bay, WI · 1,257 clientsBroker-dealer firmHybrid
    TradePMR / Robinhood 68%
    $202M
  15. 12212
    Calculated WealthMadison, WI · 194 clientsWealth manager
    Schwab 94%
    $201M
  16. 12272
    Paladin PartnersHartland, WI · 45 clientsWealth manager
    RBC 53%Schwab 47%
    $199M
  17. 12286
    Entasis Asset Management LLCBrookfield, WI · 159 clientsWealth manager
    Schwab 68%Fidelity 32%
    $198M
  18. 12294
    Boardwalk Financial Strategies LLCHartland, WI · 85 clientsWealth manager
    Schwab 100%
    $198M
  19. 12358
    Baird Venture Partners Management Company V, LLCMilwaukee, WI · 3 clientsPrivate fund adviserHybridRobert W. Baird & Co. Incorporated
    No custodian reported
    $195M
  20. 12371
    Liberty Financial Group, Inc.Elm Grove, WI · 238 clientsWealth manager
    Schwab 98%
    $194M
  21. 12500
    Conceptual Financial Advisors, LLCAppleton, WI · 426 clientsWealth managerWrap sponsorHybrid
    LPL Financial 88%
    $190M
  22. 12604
    Granite Financial GroupBrookfield, WI · 252 clientsWealth managerHybrid
    LPL Financial 100%
    $186M
  23. 12833
    Wisconsin Wealth Advisors, LLCSun Prairie, WI · 293 clientsWealth managerHybrid
    Axos 100%
    $178M
  24. 12844
    Hoff Private WealthWausau, WI · 177 clientsWealth manager
    Schwab 100%
    $177M
  25. 12873
    Collar Capital Management, LLCAppleton, WI · 125 clientsWealth manager
    Interactive Brokers 100%
    $176M
  26. 12895
    Fiduciary Financial Planning NetworkOnalaska, WI · 333 clientsWealth manager
    Schwab 100%
    $176M
  27. 12971
    Neuenschwander Asset Management, LLCMcFarland, WI · 199 clientsWealth manager
    Fidelity 100%
    $174M
  28. 13140
    Stonehaven Wealth & Tax SolutionsAppleton, WI · 310 clientsWealth managerWrap sponsor
    SEI 100%
    $168M
  29. 13255
    McKinley Money, LLCEau-Claire, WI · 162 clientsWealth managerWrap sponsor
    Schwab 100%
    $164M
  30. 13313
    Elite Wealth Management, Inc.Plover, WI · 871 clientsWealth manager
    Schwab 77%Altruist 23%
    $161M
  31. 13379
    Sycamore Investment Consulting Services, LLCMadison, WI · 42 clientsWealth managerHybridButtonwood Partners, Inc.
    Fidelity 100%
    $160M
  32. 13396
    Retirement Income Strategies, LLCEvansville, WI · 339 clientsWealth managerWrap sponsor
    Schwab 100%
    $159M
  33. 13399
    Plus Group Wealth Advisors, LLCBelgium, WI · 516 clientsWealth manager
    Schwab 100%
    $159M
  34. 13675
    Titletown Wealth Management, LLCGreen Bay, WI · 459 clientsWealth manager
    LPL Financial 91%
    $150M
  35. 13696
    Financial Strategies, Inc.Brookfield, WI · 199 clientsWealth manager
    Schwab 100%
    $150M
  36. 13703
    Portfolio Design Services, LLCRiver Falls, WI · 256 clientsWealth manager
    Axos 66%Schwab 34%
    $150M
  37. 13742
    Mueller WealthMishicot, WI · 395 clientsWealth manager
    Schwab 100%
    $148M
  38. 13783
    CLF Asset Management, Inc.Madison, WI · 386 clientsWealth manager
    Schwab 64%Equity Trust 36%
    $147M
  39. 13904
    MLG Fund Manager LLCBrookfield, WI · 2 clientsPrivate fund adviserHybrid
    No custodian reported
    $144M
  40. 13918
    Verus Wealth ManagementDe Pere, WI · 59 clientsWealth manager
    Schwab 100%
    $143M

RIAs by state