Wealth manager, independent · Elm Grove, WI
Liberty Financial Group, Inc.
SEC-registered investment adviser · CRD 111272 · SEC 801-124940
At a glance
Liberty Financial Group, Inc. is an SEC-registered investment adviser based in Elm Grove, Wisconsin, with $194 million in regulatory assets under management as of its Form ADV filed March 30, 2026. Its largest client group by assets is individuals, and it reports 238 individual clients. By Form ADV it is a wealth manager, ranked 5,894th of 8,915 wealth managers and 12,371st of 17,210 SEC-registered advisers by assets.
Main office 262-785-1377libertyfinancialgroup.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $194M
- Rank among wealth managers
- #5,894 of 8,915
- Rank among all SEC RIAs
- #12,371 of 17,210
- Rank in Wisconsin
- #140 of 195
- Individual clients
- 238
- High-net-worth clients
- 28
- Accounts
- 766
- Discretionary
- 99% of AUM
- Employees
- 5
- Advisory staff
- 1
- Offices
- 1
Owners and executives on its Form ADV
- Shannon L. NookPresident/cco
Custody and brokerage
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 210 | $116M | 60% |
| High-net-worth individuals | 28 | $78M | 40% |
Disciplinary disclosures
Liberty Financial Group, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗libertyfinancialgroup.com ↗
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Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 3 years of filings
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- Growth over one, three and five years
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- Rank against 5,917 peers of its type and size
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- Owners and executives, with titles and stakes
- 1 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
- 1Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Liberty Financial Group, Inc. manage?
Liberty Financial Group, Inc. reports $194 million in regulatory assets under management across 766 accounts, 99% of it on a discretionary basis, on its Form ADV filed March 30, 2026.
What kind of firm is Liberty Financial Group, Inc.?
Liberty Financial Group, Inc. is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Liberty Financial Group, Inc.’s clients?
By assets, its largest client types are individuals ($116 million, 210 clients); high-net-worth individuals ($78 million, 28 clients).
Does Liberty Financial Group, Inc. have any disciplinary history?
Liberty Financial Group, Inc. reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Liberty Financial Group, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-30), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →