Wealth manager, independent · Raleigh, NC
Founders Financial Alliance, LLC
SEC-registered investment adviser · CRD 173011 · SEC 801-108700
At a glance
Founders Financial Alliance, LLC is an SEC-registered investment adviser based in Raleigh, North Carolina, with $1.2B in regulatory assets under management as of its Form ADV filed March 10, 2026. It reports 2,354 individual clients, 711 of them high-net-worth, holding an average of about $0.5 million each, and 31 employees. That ranks it 921st among the nation’s 5,657 independent wealth management RIAs and 21st of 160 in North Carolina. It reports 3 custodians for its clients’ separately managed accounts: LPL Financial, Charles Schwab and Raymond James.
Main office 855-860-5940foundersfinancialalliance.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.2B
- Rank among independent wealth managers
- #921 of 5,657
- Rank among all SEC RIAs
- #4,880 of 17,210
- Rank in North Carolina
- #21 of 160
- Individual clients
- 2,354
- High-net-worth clients
- 711
- Accounts
- 4,229
- Discretionary
- 100% of AUM
- Employees
- 31
- Advisory staff
- 31
- Offices
- 15
Owners and executives on its Form ADV
- Tommy W. PorterManaging Member
- James A. SloopChief Compliance Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
Founders Financial Alliance, LLC is a hybrid RIA: 21 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed March 2026) names LPL Financial, an unaffiliated broker-dealer, as the broker-dealer its advisers are registered with.
Individuals associated with FFA may also be registered representatives of LPL Financial, an SEC registered broker/dealer, a member of the Financial Industry Regulatory Authority (“FINRA”) and the Securities Investors Protection Corporation
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 711 | $773M | 65% |
| Individuals | 1,643 | $360M | 30% |
| Pension and profit sharing plans | 27 | $27M | 2% |
| Corporations or other businesses | 20 | $18M | 1% |
| Charitable organizations | 11 | $5M | <1% |
| Other | – | $3M | <1% |
Disciplinary disclosures
Founders Financial Alliance, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
- Other services
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗foundersfinancialalliance.com ↗
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The full record on Founders Financial Alliance, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 9 years of filings
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- Growth over one, three and five years
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- Rank against 3,075 peers of its type and size
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- Owners and executives, with titles and stakes
- 2 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in North Carolina
All of North Carolina →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Sheets Smith Wealth ManagementWinston Salem | $1.4B | 382 |
| Arbor Investment AdvisorsWinston Salem | $1.3B | 471 |
| Hamilton Point Investment Advisors, LLCChapel Hill | $1.2B | 239 |
| Verity Asset ManagementDurham | $1.2B | 5,803 |
| Laurel Wealth Advisors, LLCCharlotte | $1.1B | 520 |
| Providence Capital Advisors, LLCCharlotte | $1.1B | 424 |
Background
Questions
How much does Founders Financial Alliance, LLC manage?
Founders Financial Alliance, LLC reports $1.2B in regulatory assets under management across 4,229 accounts, 100% of it on a discretionary basis, on its Form ADV filed March 10, 2026.
How many clients does Founders Financial Alliance, LLC have?
It reports 2,354 individual clients: 711 high-net-worth individuals and 1,643 other individuals. Individuals account for about 96% of its regulatory assets.
Where is Founders Financial Alliance, LLC headquartered?
Its main office is in Raleigh, North Carolina. It reports 15 offices in total and 31 employees, 31 of whom perform investment advisory functions.
How does Founders Financial Alliance, LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Founders Financial Alliance, LLC use?
It reports 3 custodians for its clients’ separately managed accounts: LPL Financial, Charles Schwab and Raymond James. On Schedule D of its Form ADV filed March 10, 2026, it reports these amounts held: LPL Financial ($760M); Charles Schwab ($225M); Raymond James ($197M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Founders Financial Alliance, LLC a hybrid RIA with a broker-dealer?
Founders Financial Alliance, LLC is a hybrid RIA: 21 of its employees are also registered representatives of a broker-dealer. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is Founders Financial Alliance, LLC a fiduciary?
As an SEC-registered investment adviser, Founders Financial Alliance, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 21 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is Founders Financial Alliance, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-10), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →