Wealth manager, independent · South Jordan, UT
Diversify Advisory Services, LLC
SEC-registered investment adviser · CRD 326060 · SEC 801-128675
At a glance
Diversify Advisory Services, LLC is an SEC-registered investment adviser based in South Jordan, Utah, with $4.6B in regulatory assets under management as of its Form ADV filed September 18, 2026. It reports 5,200 individual clients, 802 of them high-net-worth, holding an average of about $0.8 million each, and 206 employees. That ranks it 244th among the nation’s 5,657 independent wealth management RIAs and 3rd of 85 in Utah. It reports 3 custodians for its clients’ separately managed accounts: Charles Schwab, Fidelity and RBC.
Main office 801-890-7577diversify.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $4.6B
- Rank among independent wealth managers
- #244 of 5,657
- Rank among all SEC RIAs
- #2,204 of 17,210
- Rank in Utah
- #3 of 85
- Individual clients
- 5,200
- High-net-worth clients
- 802
- Accounts
- 12,951
- Discretionary
- 86% of AUM
- Employees
- 206
- Advisory staff
- 110
- Offices
- 28
Owners and executives on its Form ADV
- Ryan O. SmithPresident
- John B. AndersonCOO
- Bryant ArmstrongCFO
- David J. WrigleyChief Investment Officer
- Jason AndersonCCO
Custody and brokerage
Broker-dealer
Hybrid RIA
Diversify Advisory Services, LLC is a hybrid RIA: 72 of its employees are also registered representatives of a broker-dealer. It names affiliated broker-dealers: Dfpg Investments, LLC and Wade Read Capital, LLC.
- Dfpg Investments, LLC ↗CRD 155576
- Wade Read Capital, LLC ↗CRD 319722
Its Form ADV brochure (filed March 2026) names Dfpg Investments as the broker-dealer its advisers are registered with.
Brokerage products are sold by IARs in their separate capacity as a registered representative of DFPG Investments.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 4,398 | $2.3B | 50% |
| High-net-worth individuals | 802 | $2.0B | 44% |
| Pension and profit sharing plans | 106 | $279M | 6% |
| Corporations or other businesses | 16 | $15M | <1% |
Disciplinary disclosures
Diversify Advisory Services, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗diversify.com ↗
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The full record on Diversify Advisory Services, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 2 years of filings
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- Growth over one, three and five years
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- Rank against 871 peers of its type and size
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- Owners and executives, with titles and stakes
- 5 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Utah
All of Utah →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Soltis Investment Advisors, LLCSt. George | $12B | 5,113 |
| Sepio Capital, LPSalt Lake City | $5.6B | 276 |
| Diversify Wealth Management, LLCSouth Jordan | $4.1B | 4,719 |
| Crewe AdvisorsSalt Lake City | $3.1B | 514 |
| Capita Financial Network, LLCDraper | $2.3B | 2,888 |
| Albion Financial GroupSalt Lake City | $2.0B | 722 |
Background
Questions
How much does Diversify Advisory Services, LLC manage?
Diversify Advisory Services, LLC reports $4.6B in regulatory assets under management across 12,951 accounts, 86% of it on a discretionary basis, on its Form ADV filed September 18, 2026.
How many clients does Diversify Advisory Services, LLC have?
It reports 5,200 individual clients: 802 high-net-worth individuals and 4,398 other individuals. Individuals account for about 94% of its regulatory assets.
Where is Diversify Advisory Services, LLC headquartered?
Its main office is in South Jordan, Utah. It reports 28 offices in total and 206 employees, 110 of whom perform investment advisory functions.
How does Diversify Advisory Services, LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Diversify Advisory Services, LLC use?
It reports 3 custodians for its clients’ separately managed accounts: Charles Schwab, Fidelity and RBC. On Schedule D of its Form ADV filed September 18, 2026, it reports these amounts held: Charles Schwab ($1.2B); Fidelity ($1.1B); RBC ($10M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Diversify Advisory Services, LLC a hybrid RIA with a broker-dealer?
Diversify Advisory Services, LLC is a hybrid RIA: 72 of its employees are also registered representatives of a broker-dealer. It names affiliated broker-dealers: Dfpg Investments, LLC and Wade Read Capital, LLC. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is Diversify Advisory Services, LLC a fiduciary?
As an SEC-registered investment adviser, Diversify Advisory Services, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 72 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is Diversify Advisory Services, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-18), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →