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Wealth manager, independent · Salt Lake City, UT

Albion Financial Group

Albion Management Group · SEC-registered investment adviser · CRD 105957 · SEC 801-18270

At a glance

Albion Financial Group is an SEC-registered investment adviser based in Salt Lake City, Utah, with $2.0B in regulatory assets under management as of its Form ADV filed June 24, 2026. It reports 722 individual clients, 265 of them high-net-worth, holding an average of about $2.7 million each, and 31 employees. That ranks it 552nd among the nation’s 5,657 independent wealth management RIAs and 7th of 85 in Utah. It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity Distributors Company.

Main office 801-487-3700albionfinancial.comLinkedInAs filed on Form ADV

Regulatory AUM
$2.0B
Rank among independent wealth managers
#552 of 5,657
Rank among all SEC RIAs
#3,619 of 17,210
Rank in Utah
#7 of 85
Individual clients
722
High-net-worth clients
265
Accounts
2,298
Discretionary
95% of AUM
Employees
31
Advisory staff
14
Offices
1

Owners and executives on its Form ADV

Custody and brokerage

2 custodians

  1. Charles Schwab$1.7B87%
  2. Fidelity Distributors Company$245M13%

Other RIAs using Charles SchwabOther multi-custodian RIAs

Broker-dealer

No broker-dealer ties

Albion Financial Group reports no employees registered with a broker-dealer and no affiliated broker-dealer.

Other RIAs with no broker-dealer ties

Who it serves

Client typeClientsRegulatory AUMShare
High-net-worth individuals265$1.5B76%
Individuals457$403M20%
Charitable organizations8$38M2%
Pension and profit sharing plans5$34M2%
Pooled investment vehicles2$4M<1%

Private funds

Albion Financial Group reports 3 private funds with $4M in gross assets: other private funds (Form ADV Item 7.B).

Disciplinary disclosures

Albion Financial Group reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses and institutions
  • Selecting other advisers

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Performance-based fees

AtlasMembers

The full record on Albion Financial Group

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, ten years of filings
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Growth over one, three and five years
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Rank against 1,964 peers of its type and size
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Owners and executives, with titles and stakes
4 namedLocked
Main office, fax and compliance officer
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Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Similar-size RIAs in Utah

All of Utah →
FirmRegulatory AUMClients
Diversify Wealth Management, LLCSouth Jordan$4.1B4,719
Crewe AdvisorsSalt Lake City$3.1B514
Capita Financial Network, LLCDraper$2.3B2,888
Physician Wealth Advisors, Inc.Salt Lake City$2.0B1,088
The Norden Group LLCProvo$2.0B1,271
Alta Capital Management LLCSalt Lake City$1.6B1,193

Background

Questions

How much does Albion Financial Group manage?

Albion Financial Group reports $2.0B in regulatory assets under management across 2,298 accounts, 95% of it on a discretionary basis, on its Form ADV filed June 24, 2026.

How many clients does Albion Financial Group have?

It reports 722 individual clients: 265 high-net-worth individuals and 457 other individuals. Individuals account for about 96% of its regulatory assets.

Where is Albion Financial Group headquartered?

Its main office is in Salt Lake City, Utah. It reports 1 office in total and 31 employees, 14 of whom perform investment advisory functions.

How does Albion Financial Group charge clients?

On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees; performance-based fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.

What custodian does Albion Financial Group use?

It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity Distributors Company. On Schedule D of its Form ADV filed June 24, 2026, it reports these amounts held: Charles Schwab ($1.7B); Fidelity Distributors Company ($245M). Form ADV lists only custodians holding 10% or more of separately managed account assets.

Is Albion Financial Group a hybrid RIA with a broker-dealer?

Albion Financial Group reports no employees registered with a broker-dealer and no affiliated broker-dealer.

Is Albion Financial Group a fiduciary?

As an SEC-registered investment adviser, Albion Financial Group owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.

Where these numbers come from

Every figure is Albion Financial Group’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-06-24), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →