Wealth manager, independent · Provo, UT
The Norden Group LLC
SEC-registered investment adviser · CRD 323988 · SEC 801-127137
At a glance
The Norden Group LLC is an SEC-registered investment adviser based in Provo, Utah, with $2.0B in regulatory assets under management as of its Form ADV filed February 2, 2026. It reports 1,271 individual clients, 295 of them high-net-worth, holding an average of about $1.4 million each, and 30 employees. That ranks it 566th among the nation’s 5,657 independent wealth management RIAs and 9th of 85 in Utah. It reports Charles Schwab as the custodian for its clients’ separately managed accounts.
Main office 801-331-5511thenordengroup.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $2.0B
- Rank among independent wealth managers
- #566 of 5,657
- Rank among all SEC RIAs
- #3,669 of 17,210
- Rank in Utah
- #9 of 85
- Individual clients
- 1,271
- High-net-worth clients
- 295
- Accounts
- 4,220
- Discretionary
- 100% of AUM
- Employees
- 30
- Advisory staff
- 20
- Offices
- 5
Owners and executives on its Form ADV
- Garen T. WinnPartner
- Seth L. MerrillPartner
- Brent A. CochranPartner
- Renn M. OlsenCheif Operating Officer
- Joseph P. ArceChief Compliance Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
The Norden Group LLC is a hybrid RIA: 2 of its employees are also registered representatives of a broker-dealer.
Form ADV Part 1 doesn’t name an unaffiliated broker-dealer. The firm’s Part 2A brochure (Item 10) and each adviser’s record on the SEC’s adviser search do.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 295 | $1.5B | 74% |
| Individuals | 976 | $273M | 14% |
| Corporations or other businesses | 130 | $181M | 9% |
| Pension and profit sharing plans | 81 | $27M | 1% |
| Charitable organizations | 49 | $22M | 1% |
Disciplinary disclosures
The Norden Group LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Educational seminars and workshops
- Other services
How it’s paid
- A percentage of assets under management
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗thenordengroup.com ↗
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The full record on The Norden Group LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 2 years of filings
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- Growth over one, three and five years
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- Rank against 2,014 peers of its type and size
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- Owners and executives, with titles and stakes
- 5 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Utah
All of Utah →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Capita Financial Network, LLCDraper | $2.3B | 2,888 |
| Albion Financial GroupSalt Lake City | $2.0B | 722 |
| Physician Wealth Advisors, Inc.Salt Lake City | $2.0B | 1,088 |
| Alta Capital Management LLCSalt Lake City | $1.6B | 1,193 |
| Drive Wealth AdvisersLehi | $1.5B | 1,073 |
| Portside Wealth Group, LLCProvo | $1.4B | 6,257 |
Background
Questions
How much does The Norden Group LLC manage?
The Norden Group LLC reports $2.0B in regulatory assets under management across 4,220 accounts, 100% of it on a discretionary basis, on its Form ADV filed February 2, 2026.
How many clients does The Norden Group LLC have?
It reports 1,271 individual clients: 295 high-net-worth individuals and 976 other individuals. Individuals account for about 88% of its regulatory assets.
Where is The Norden Group LLC headquartered?
Its main office is in Provo, Utah. It reports 5 offices in total and 30 employees, 20 of whom perform investment advisory functions.
How does The Norden Group LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does The Norden Group LLC use?
It reports Charles Schwab as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed February 2, 2026, it reports these amounts held: Charles Schwab ($1.8B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is The Norden Group LLC a hybrid RIA with a broker-dealer?
The Norden Group LLC is a hybrid RIA: 2 of its employees are also registered representatives of a broker-dealer. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is The Norden Group LLC a fiduciary?
As an SEC-registered investment adviser, The Norden Group LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 2 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is The Norden Group LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-02-02), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →