Wealth manager, independent · South Jordan, UT
Diversify Wealth Management, LLC
SEC-registered investment adviser · CRD 329878 · SEC 801-129521
At a glance
Diversify Wealth Management, LLC is an SEC-registered investment adviser based in South Jordan, Utah, with $4.1B in regulatory assets under management as of its Form ADV filed September 18, 2026. It reports 4,719 individual clients, 831 of them high-net-worth, holding an average of about $0.8 million each, and 95 employees. That ranks it 276th among the nation’s 5,657 independent wealth management RIAs and 4th of 85 in Utah. It reports 3 custodians for its clients’ separately managed accounts: Charles Schwab, Fidelity and RBC.
Main office 801-838-9999diversify.comAs filed on Form ADV
- Regulatory AUM
- $4.1B
- Rank among independent wealth managers
- #276 of 5,657
- Rank among all SEC RIAs
- #2,388 of 17,210
- Rank in Utah
- #4 of 85
- Individual clients
- 4,719
- High-net-worth clients
- 831
- Accounts
- 17,903
- Discretionary
- 93% of AUM
- Employees
- 95
- Advisory staff
- 70
- Offices
- 7
Owners and executives on its Form ADV
- John B. AndersonChief Operating Officer
- Ryan O. SmithChief Executive Officer
- Bryant ArmstrongChief Financial Officer
- Jason AndersonChief Compliance Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
Diversify Wealth Management, LLC is a hybrid RIA: 35 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Dfpg Investments, LLC.
- Dfpg Investments, LLC ↗CRD 155576
Its Form ADV brochure (filed March 2026) names Dfpg Investments as the broker-dealer its advisers are registered with.
Brokerage products are sold by IARs in their separate capacity as a registered representative of DFPG Investments.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 831 | $2.1B | 52% |
| Individuals | 3,888 | $1.8B | 43% |
| Pension and profit sharing plans | 114 | $215M | 5% |
| Corporations or other businesses | 24 | $5M | <1% |
Disciplinary disclosures
Diversify Wealth Management, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗diversify.com ↗
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Similar-size RIAs in Utah
All of Utah →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Soltis Investment Advisors, LLCSt. George | $12B | 5,113 |
| Sepio Capital, LPSalt Lake City | $5.6B | 276 |
| Diversify Advisory Services, LLCSouth Jordan | $4.6B | 5,200 |
| Crewe AdvisorsSalt Lake City | $3.1B | 514 |
| Capita Financial Network, LLCDraper | $2.3B | 2,888 |
| Albion Financial GroupSalt Lake City | $2.0B | 722 |
Background
Questions
How much does Diversify Wealth Management, LLC manage?
Diversify Wealth Management, LLC reports $4.1B in regulatory assets under management across 17,903 accounts, 93% of it on a discretionary basis, on its Form ADV filed September 18, 2026.
How many clients does Diversify Wealth Management, LLC have?
It reports 4,719 individual clients: 831 high-net-worth individuals and 3,888 other individuals. Individuals account for about 95% of its regulatory assets.
Where is Diversify Wealth Management, LLC headquartered?
Its main office is in South Jordan, Utah. It reports 7 offices in total and 95 employees, 70 of whom perform investment advisory functions.
How does Diversify Wealth Management, LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Diversify Wealth Management, LLC use?
It reports 3 custodians for its clients’ separately managed accounts: Charles Schwab, Fidelity and RBC. On Schedule D of its Form ADV filed September 18, 2026, it reports these amounts held: Charles Schwab ($1.5B); Fidelity ($1.1B); RBC ($1M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Diversify Wealth Management, LLC a hybrid RIA with a broker-dealer?
Diversify Wealth Management, LLC is a hybrid RIA: 35 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Dfpg Investments, LLC. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is Diversify Wealth Management, LLC a fiduciary?
As an SEC-registered investment adviser, Diversify Wealth Management, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 35 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is Diversify Wealth Management, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-18), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →