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RIA comparison · SEC Form ADV

Coldstream Wealth Management vs Ameritas Advisory Services, LLC

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

Coldstream Wealth Management is the larger of the two, with $14B in regulatory assets to $14B at Ameritas Advisory Services, LLC, 1% more than its rival, by their latest Form ADV filings. Ameritas Advisory Services, LLC reports more individual clients (29,363 vs 4,199), while Coldstream Wealth Management’s clients hold more on average (about $2.9 million each against $450,000). Coldstream Wealth Management is based in Bellevue, Washington and Ameritas Advisory Services, LLC in Lincoln, Nebraska.

FigureColdstream Wealth ManagementAmeritas Advisory Services, LLC
Regulatory AUM$14B$14B
National rank#68#70
HeadquartersBellevue, WashingtonLincoln, Nebraska
Individual clients4,19929,363
High-net-worth clients2,393904
Average client assets$2.9 million$450,000
Accounts4,38645,299
Discretionary98% of AUM52% of AUM
Employees207797
Advisory staff166366
Clients per advisory employee2580
Offices10248
Form ADV filed2026-08-192026-10-01

Coldstream Wealth Management

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Performance-based fees
  • Other

Ameritas Advisory Services, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Other

Questions

Which is bigger, Coldstream Wealth Management or Ameritas Advisory Services, LLC?

Coldstream Wealth Management, with $14B in regulatory assets under management against $14B at Ameritas Advisory Services, LLC. Nationally they rank #68 and #70 among 5,657 independent wealth management RIAs.

How many clients do Coldstream Wealth Management and Ameritas Advisory Services, LLC have?

Coldstream Wealth Management reports 4,199 individual clients (2,393 high-net-worth) with 166 advisory employees; Ameritas Advisory Services, LLC reports 29,363 (904 high-net-worth) with 366 advisory employees.

How do Coldstream Wealth Management and Ameritas Advisory Services, LLC charge clients?

Only Coldstream Wealth Management lists performance-based fees on Form ADV. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do Coldstream Wealth Management and Ameritas Advisory Services, LLC offer?

Coldstream Wealth Management lists portfolio management for pooled investment vehicles, which Ameritas Advisory Services, LLC does not. Both offer financial planning; portfolio management for individuals and small businesses; portfolio management for businesses and institutions; pension consulting; selecting other advisers; educational seminars and workshops.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Coldstream Wealth Management ↗, Ameritas Advisory Services, LLC ↗. How to check a financial advisor →