RIA comparison · SEC Form ADV
Ameritas Advisory Services, LLC vs Kestra Private Wealth Services, LLC
Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.
The short answer
Ameritas Advisory Services, LLC is the larger of the two, with $14B in regulatory assets to $13B at Kestra Private Wealth Services, LLC, 2% more than its rival, by their latest Form ADV filings. Ameritas Advisory Services, LLC reports more individual clients (29,363 vs 19,977), while Kestra Private Wealth Services, LLC’s clients hold more on average (about $650,000 each against $450,000). Ameritas Advisory Services, LLC is based in Lincoln, Nebraska and Kestra Private Wealth Services, LLC in Austin, Texas.
| Figure | Ameritas Advisory Services, LLC | Kestra Private Wealth Services, LLC |
|---|---|---|
| Regulatory AUM | $14B | $13B |
| National rank | #70 | #71 |
| Headquarters | Lincoln, Nebraska | Austin, Texas |
| Individual clients | 29,363 | 19,977 |
| High-net-worth clients | 904 | 5,300 |
| Average client assets | $450,000 | $650,000 |
| Accounts | 45,299 | 33,333 |
| Discretionary | 52% of AUM | 100% of AUM |
| Employees | 797 | 211 |
| Advisory staff | 366 | 211 |
| Clients per advisory employee | 80 | 95 |
| Offices | 248 | 43 |
| Form ADV filed | 2026-10-01 | 2026-09-22 |
Ameritas Advisory Services, LLC
Full profile →Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Other
Kestra Private Wealth Services, LLC
Full profile →Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Questions
Which is bigger, Ameritas Advisory Services, LLC or Kestra Private Wealth Services, LLC?
Ameritas Advisory Services, LLC, with $14B in regulatory assets under management against $13B at Kestra Private Wealth Services, LLC. Nationally they rank #70 and #71 among 5,657 independent wealth management RIAs.
How many clients do Ameritas Advisory Services, LLC and Kestra Private Wealth Services, LLC have?
Ameritas Advisory Services, LLC reports 29,363 individual clients (904 high-net-worth) with 366 advisory employees; Kestra Private Wealth Services, LLC reports 19,977 (5,300 high-net-worth) with 211 advisory employees.
How do Ameritas Advisory Services, LLC and Kestra Private Wealth Services, LLC charge clients?
Only Ameritas Advisory Services, LLC lists other forms of compensation on Form ADV. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.
What services do Ameritas Advisory Services, LLC and Kestra Private Wealth Services, LLC offer?
Ameritas Advisory Services, LLC lists educational seminars and workshops, which Kestra Private Wealth Services, LLC does not. Both offer financial planning; portfolio management for individuals and small businesses; portfolio management for businesses and institutions; pension consulting; selecting other advisers.
More comparisons
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- Ameritas Advisory Services, LLC vs The Mather Group, LLC $14B · $13B
- Sapient Capital LLC vs Kestra Private Wealth Services, LLC $14B · $13B
- Kestra Private Wealth Services, LLC vs The Mather Group, LLC $13B · $13B
- Kestra Private Wealth Services, LLC vs Alphacore Capital LLC $13B · $13B
- Kestra Private Wealth Services, LLC vs Hub Investment Partners, LLC $13B · $12B
Where these numbers come from
Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.
Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Ameritas Advisory Services, LLC ↗, Kestra Private Wealth Services, LLC ↗. How to check a financial advisor →