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RIA comparison · SEC Form ADV

Ameritas Advisory Services, LLC vs The Mather Group, LLC

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

Ameritas Advisory Services, LLC is the larger of the two, with $14B in regulatory assets to $13B at The Mather Group, LLC, 2% more than its rival, by their latest Form ADV filings. Ameritas Advisory Services, LLC reports more individual clients (29,363 vs 4,773), while The Mather Group, LLC’s clients hold more on average (about $2.8 million each against $450,000). Ameritas Advisory Services, LLC is based in Lincoln, Nebraska and The Mather Group, LLC in Chicago, Illinois.

FigureAmeritas Advisory Services, LLCThe Mather Group, LLC
Regulatory AUM$14B$13B
National rank#70#72
HeadquartersLincoln, NebraskaChicago, Illinois
Individual clients29,3634,773
High-net-worth clients9042,876
Average client assets$450,000$2.8 million
Accounts45,29915,200
Discretionary52% of AUM94% of AUM
Employees797186
Advisory staff36697
Clients per advisory employee8049
Offices24863
Form ADV filed2026-10-012026-09-04

Ameritas Advisory Services, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Other

The Mather Group, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Selecting other advisers
  • Periodicals or newsletters
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Other

Questions

Which is bigger, Ameritas Advisory Services, LLC or The Mather Group, LLC?

Ameritas Advisory Services, LLC, with $14B in regulatory assets under management against $13B at The Mather Group, LLC. Nationally they rank #70 and #72 among 5,657 independent wealth management RIAs.

How many clients do Ameritas Advisory Services, LLC and The Mather Group, LLC have?

Ameritas Advisory Services, LLC reports 29,363 individual clients (904 high-net-worth) with 366 advisory employees; The Mather Group, LLC reports 4,773 (2,876 high-net-worth) with 97 advisory employees.

How do Ameritas Advisory Services, LLC and The Mather Group, LLC charge clients?

They list the same forms of compensation on Form ADV: a percentage of assets under management; hourly charges; fixed fees; other forms of compensation. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do Ameritas Advisory Services, LLC and The Mather Group, LLC offer?

Ameritas Advisory Services, LLC lists portfolio management for businesses and institutions; pension consulting, which The Mather Group, LLC does not. The Mather Group, LLC lists periodicals or newsletters, which Ameritas Advisory Services, LLC does not. Both offer financial planning; portfolio management for individuals and small businesses; selecting other advisers; educational seminars and workshops.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Ameritas Advisory Services, LLC ↗, The Mather Group, LLC ↗. How to check a financial advisor →