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Est. 2026The front page of wealth managementNew York

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RIA comparison · SEC Form ADV

CWM, LLC vs Ameritas Advisory Services, LLC

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

CWM, LLC is the larger of the two, with $51B in regulatory assets to $14B at Ameritas Advisory Services, LLC, 3.7 times the size of its rival, by their latest Form ADV filings. CWM, LLC reports more individual clients (52,263 vs 29,363) and its clients also hold more on average (about $880,000 each against $450,000). Both are based in Nebraska: CWM, LLC in Omaha and Ameritas Advisory Services, LLC in Lincoln.

FigureCWM, LLCAmeritas Advisory Services, LLC
Regulatory AUM$51B$14B
National rank#22#70
HeadquartersOmaha, NebraskaLincoln, Nebraska
Individual clients52,26329,363
High-net-worth clients7,231904
Average client assets$880,000$450,000
Accounts154,20645,299
Discretionary98% of AUM52% of AUM
Employees1,416797
Advisory staff472366
Clients per advisory employee11180
Offices166248
Form ADV filed2026-09-302026-10-01

CWM, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Selecting other advisers
  • Other services

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Other

Ameritas Advisory Services, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Other

Questions

Which is bigger, CWM, LLC or Ameritas Advisory Services, LLC?

CWM, LLC, with $51B in regulatory assets under management against $14B at Ameritas Advisory Services, LLC. Nationally they rank #22 and #70 among 5,657 independent wealth management RIAs.

How many clients do CWM, LLC and Ameritas Advisory Services, LLC have?

CWM, LLC reports 52,263 individual clients (7,231 high-net-worth) with 472 advisory employees; Ameritas Advisory Services, LLC reports 29,363 (904 high-net-worth) with 366 advisory employees.

How do CWM, LLC and Ameritas Advisory Services, LLC charge clients?

They list the same forms of compensation on Form ADV: a percentage of assets under management; hourly charges; fixed fees; other forms of compensation. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do CWM, LLC and Ameritas Advisory Services, LLC offer?

CWM, LLC lists other services, which Ameritas Advisory Services, LLC does not. Ameritas Advisory Services, LLC lists portfolio management for businesses and institutions; pension consulting; educational seminars and workshops, which CWM, LLC does not. Both offer financial planning; portfolio management for individuals and small businesses; selecting other advisers.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: CWM, LLC ↗, Ameritas Advisory Services, LLC ↗. How to check a financial advisor →