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FinancialADVSR

Est. 2026The front page of wealth managementNew York

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SmartAsset

Consumer finance site that matches readers with financial advisors.

Lead generation

smartasset.com

SmartAsset publishes consumer finance content and runs an advisor-matching service that connects users to up to three advisors after a questionnaire. The service is free to consumers, and advisors work out terms under a separate agreement.

The New York company went through Y Combinator in 2012. Focus Financial Partners took a minority stake in an earlier funding round.

What it does

  • Advisor matching
  • Consumer finance content
  • Lead delivery

Coverage

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