Wealth manager, independent · Sebastopol, CA
Willow Creek Wealth Management, Inc.
SEC-registered investment adviser · CRD 109240 · SEC 801-56562
At a glance
Willow Creek Wealth Management, Inc. is an SEC-registered investment adviser based in Sebastopol, California, with $2.3B in regulatory assets under management as of its Form ADV filed April 24, 2026. It reports 1,029 individual clients, 561 of them high-net-worth, holding an average of about $2.1 million each, and 23 employees. That ranks it 484th among the nation’s 5,657 independent wealth management RIAs and 60th of 714 in California. It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and BNY Pershing.
Main office 707-829-1146willowcreekwealth.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $2.3B
- Rank among independent wealth managers
- #484 of 5,657
- Rank among all SEC RIAs
- #3,341 of 17,210
- Rank in California
- #60 of 714
- Individual clients
- 1,029
- High-net-worth clients
- 561
- Accounts
- 436
- Discretionary
- 94% of AUM
- Employees
- 23
- Advisory staff
- 15
- Offices
- 1
Owners and executives on its Form ADV
- Bruce J. DziezaChairman of the Board, Partner
- Heather C. BelliChief Compliance Officer, Partner
- Jason R. GittinsDirector of Advisory Services, Partner
- Kelly A NoonanChief Operating Officer, Cheif Financial Officer, Partner
- Mark F. KeatingChief Investment Officer, Partner
- Timothy M. AdmirePresident, CEO, Partner
- Beverly A. HansonAssistant Compliance Officer
Custody and brokerage
Broker-dealer
No broker-dealer ties
Willow Creek Wealth Management, Inc. reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 561 | $1.9B | 83% |
| Individuals | 468 | $227M | 10% |
| Pension and profit sharing plans | 2 | $109M | 5% |
| Charitable organizations | 33 | $32M | 1% |
| Corporations or other businesses | 4 | $13M | <1% |
Disciplinary disclosures
Willow Creek Wealth Management, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗willowcreekwealth.com ↗
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Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- 7 namedLocked
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Similar-size RIAs in California
All of California →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Wealth Architects, LLCMountain View | $2.4B | 433 |
| Sentry Advisors, LLCSAN Francisco | $2.4B | 148 |
| Check Capital Management IncCosta Mesa | $2.4B | 1,192 |
| California Financial AdvisorsSAN Ramon | $2.3B | 1,517 |
| Oakmont CorporationLOS Angeles | $2.2B | 63 |
| Evolve Private Wealth, LLCLOS Angeles | $2.1B | 679 |
Background
Questions
How much does Willow Creek Wealth Management, Inc. manage?
Willow Creek Wealth Management, Inc. reports $2.3B in regulatory assets under management across 436 accounts, 94% of it on a discretionary basis, on its Form ADV filed April 24, 2026.
How many clients does Willow Creek Wealth Management, Inc. have?
It reports 1,029 individual clients: 561 high-net-worth individuals and 468 other individuals. Individuals account for about 93% of its regulatory assets.
Where is Willow Creek Wealth Management, Inc. headquartered?
Its main office is in Sebastopol, California. It reports 1 office in total and 23 employees, 15 of whom perform investment advisory functions.
How does Willow Creek Wealth Management, Inc. charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Willow Creek Wealth Management, Inc. use?
It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and BNY Pershing. On Schedule D of its Form ADV filed April 24, 2026, it reports these amounts held: Charles Schwab ($1.4B); BNY Pershing ($727M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Willow Creek Wealth Management, Inc. a hybrid RIA with a broker-dealer?
Willow Creek Wealth Management, Inc. reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Willow Creek Wealth Management, Inc. a fiduciary?
As an SEC-registered investment adviser, Willow Creek Wealth Management, Inc. owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Willow Creek Wealth Management, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-04-24), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →