Wealth manager, independent · SAN Francisco, CA
Sentry Advisors, LLC
SEC-registered investment adviser · CRD 174042 · SEC 801-80730
At a glance
Sentry Advisors, LLC is an SEC-registered investment adviser based in SAN Francisco, California, with $2.4B in regulatory assets under management as of its Form ADV filed March 5, 2026. It reports 148 individual clients, 121 of them high-net-worth, holding an average of about $16 million each, and 4 employees. That ranks it 468th among the nation’s 5,657 independent wealth management RIAs and 58th of 714 in California. It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity.
Main office 415-229-9070sentryadv.comAs filed on Form ADV
- Regulatory AUM
- $2.4B
- Rank among independent wealth managers
- #468 of 5,657
- Rank among all SEC RIAs
- #3,255 of 17,210
- Rank in California
- #58 of 714
- Individual clients
- 148
- High-net-worth clients
- 121
- Accounts
- 629
- Discretionary
- 10% of AUM
- Employees
- 4
- Advisory staff
- 4
- Offices
- 2
Owners and executives on its Form ADV
- Gregory S. PowellManaging Member/ Principal
- Alexander H. FlaggManaging Member/ Principal
- Elizabeth A LyChief Compliance Officer
Custody and brokerage
Broker-dealer
No broker-dealer ties
Sentry Advisors, LLC reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 121 | $2.3B | 96% |
| Charitable organizations | 35 | $90M | 4% |
| Individuals | 27 | $6M | <1% |
Disciplinary disclosures
Sentry Advisors, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Selecting other advisers
- Other services
How it’s paid
- A percentage of assets under management
Form ADV and brochures on the SEC’s adviser search ↗sentryadv.com ↗
AtlasMembers
The full record on Sentry Advisors, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 1,670 peers of its type and size
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- Owners and executives, with titles and stakes
- 3 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in California
All of California →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Validus Capital LLCEL Segundo | $2.5B | 176 |
| Saratoga Research & Investment ManagementSaratoga | $2.5B | 2,554 |
| Wealth Architects, LLCMountain View | $2.4B | 433 |
| Check Capital Management IncCosta Mesa | $2.4B | 1,192 |
| Willow Creek Wealth Management, Inc.Sebastopol | $2.3B | 1,029 |
| California Financial AdvisorsSAN Ramon | $2.3B | 1,517 |
Background
Questions
How much does Sentry Advisors, LLC manage?
Sentry Advisors, LLC reports $2.4B in regulatory assets under management across 629 accounts, 10% of it on a discretionary basis, on its Form ADV filed March 5, 2026.
How many clients does Sentry Advisors, LLC have?
It reports 148 individual clients: 121 high-net-worth individuals and 27 other individuals. Individuals account for about 96% of its regulatory assets.
Where is Sentry Advisors, LLC headquartered?
Its main office is in SAN Francisco, California. It reports 2 offices in total and 4 employees, 4 of whom perform investment advisory functions.
How does Sentry Advisors, LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Sentry Advisors, LLC use?
It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity. On Schedule D of its Form ADV filed March 5, 2026, it reports these amounts held: Charles Schwab ($2.0B); Fidelity ($208M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Sentry Advisors, LLC a hybrid RIA with a broker-dealer?
Sentry Advisors, LLC reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Sentry Advisors, LLC a fiduciary?
As an SEC-registered investment adviser, Sentry Advisors, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Sentry Advisors, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-05), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →