Thursday, October 22, 2026The Morning EditionOpen AtlasSign inJoin free
FinancialADVSR

Est. 2026The front page of wealth managementNew York

The Morning EditionFree · 6:30 AM ETSubscribe
RB An Amazon intern in 2020, Nevis CEO Mark Swan is the unlikely dream weaver for Focus Financial and other big RIA rollups with 'nightmare' integration issues -- with help from Schwab, Fidelity, OpenAI and AnthropicIN SpaceX’s AI segment now drives more than half its revenue. Here’s what advisors should watch nextFP Why AI might recommend your competitor instead of youFP Why clients are choosing phased retirement — and what advisors should know4K SPARK Forum Offering Scholarships for Retirement Plan AdvisorsFP What Schwab's new ETF platform fees mean for clients, advisorsWM RIA Platform Leaders Ask ‘What’s the Advantage in Having Your Own Form ADV?’IN Fake e-vite phishing scams put high-net-worth clients at riskRB Rick Wurster says Schwab is tackling its forced rationing of long/short SMAs with proprietary 'offering' to stretch balance sheet, but it may be more about a fee upside, a long/short manager saysIN Fintech bytes: 55ip, Vise, Syntax push tax-smart tools for RIAs

Chief Investment Officer, Partner · Willow Creek Wealth Management, Inc.

Mark F. Keating

CRD 4246668 · Named on Form ADV at one SEC-registered adviser

At a glance

Willow Creek Wealth Management, Inc., an SEC-registered wealth manager based in Sebastopol, CA with $2.3 billion in regulatory assets, lists Mark F. Keating on its Form ADV as Chief Investment Officer, Partner, a control person.

Firms and roles

AtlasMembers

Mark’s stakes and control

What Form ADV says they own at each firm, whether they control it, and how each firm is growing. Atlas members see all of it.

Ownership stake at the firm
Locked
Control-person status
1 firmLocked
When each role began
Locked
Each firm’s assets and growth
Locked
Search and export owners by title, state and firm size
Locked
Open Atlas free

Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Colleagues named on the same filings (6)

  • Bruce J. DziezaChairman of the Board, Partner, Willow Creek Wealth Management, Inc.
  • Heather C. BelliChief Compliance Officer, Partner, Willow Creek Wealth Management, Inc.
  • Jason R. GittinsDirector of Advisory Services, Partner, Willow Creek Wealth Management, Inc.
  • Kelly A NoonanChief Operating Officer, Cheif Financial Officer, Partner, Willow Creek Wealth Management, Inc.
  • Timothy M. AdmirePresident, CEO, Partner, Willow Creek Wealth Management, Inc.

1 more person named with Mark on the same filings, with titles and firms. Free in Atlas with a free account.

See all 6 free

Something wrong? Ask for a correction. Source: Schedules A and B of each firm’s latest Form ADV, filed with the SEC. For Mark’s registrations, exams and any disclosures, see the SEC’s adviser search or FINRA BrokerCheck.