Broker-dealer firm · Dallas, TX
Prospera Financial Services, Inc.
SEC-registered investment adviser · CRD 10740 · SEC 801-65845
At a glance
Prospera Financial Services, Inc. is an SEC-registered investment adviser based in Dallas, Texas, with $14.4 billion in regulatory assets under management as of its Form ADV filed September 30, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 17,878 individual clients. By Form ADV it is a broker-dealer firm, ranked 54th of 391 broker-dealer firms and 1,066th of 17,210 SEC-registered advisers by assets.
Main office 972-581-3000prosperafinancial.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $14B
- Rank among broker-dealer firms
- #54 of 391
- Rank among all SEC RIAs
- #1,066 of 17,210
- Rank in Texas
- #39 of 1,081
- Individual clients
- 17,878
- High-net-worth clients
- 7,796
- Accounts
- 31,454
- Discretionary
- 68% of AUM
- Employees
- 326
- Advisory staff
- 211
- Offices
- 150
Owners and executives on its Form ADV
- Tim Alan EdwardsCo-Ceo
- Richard Dean PascuzziExecutive Vice President, Secretary
- David Walter StringerCo-Ceo
- Edward KernChief Financial Officer
- Tarah Elizabeth WilliamsPresident, Chief Operating Officer
- Shawn BaxterChief Compliance Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
Prospera Financial Services, Inc. is a hybrid RIA: 219 of its employees are also registered representatives of a broker-dealer. It reports a broker-dealer among its affiliates on Form ADV.
Form ADV Part 1 doesn’t name an unaffiliated broker-dealer. The firm’s Part 2A brochure (Item 10) and each adviser’s record on the SEC’s adviser search do.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 7,796 | $8.5B | 59% |
| Individuals | 10,082 | $3.7B | 26% |
| Pension and profit sharing plans | 389 | $1.4B | 10% |
| Corporations or other businesses | 188 | $562M | 4% |
| Charitable organizations | 126 | $185M | 1% |
| Pooled investment vehicles | 3 | $39M | <1% |
Disciplinary disclosures
Prospera Financial Services, Inc. answers yes to 19 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Commissions
- Performance-based fees
- Other
Form ADV and brochures on the SEC’s adviser search ↗prosperafinancial.com ↗
AtlasMembers
The full record on Prospera Financial Services, Inc.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 62 peers of its type and size
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- Owners and executives, with titles and stakes
- 6 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
- 3Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Prospera Financial Services, Inc. manage?
Prospera Financial Services, Inc. reports $14.4 billion in regulatory assets under management across 31,454 accounts, 68% of it on a discretionary basis, on its Form ADV filed September 30, 2026.
What kind of firm is Prospera Financial Services, Inc.?
Prospera Financial Services, Inc. is a broker-dealer firm by its Form ADV answers. The firm is itself registered as a broker-dealer as well as an investment adviser.
Who are Prospera Financial Services, Inc.’s clients?
By assets, its largest client types are high-net-worth individuals ($8.5 billion, 7,796 clients); individuals ($3.7 billion, 10,082 clients); pension and profit sharing plans ($1.4 billion, 389 clients).
Does Prospera Financial Services, Inc. have any disciplinary history?
Prospera Financial Services, Inc. answers yes to 19 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is Prospera Financial Services, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-30), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →