Wealth manager, independent · De Pere, WI
N.E.W. Advisory Services, LLC
SEC-registered investment adviser · CRD 290405 · SEC 801-112037
At a glance
N.E.W. Advisory Services, LLC is an SEC-registered investment adviser based in De Pere, Wisconsin, with $1.6B in regulatory assets under management as of its Form ADV filed March 31, 2026. It reports 4,842 individual clients, 535 of them high-net-worth, holding an average of about $0.3 million each, and 23 employees. That ranks it 674th among the nation’s 5,657 independent wealth management RIAs and 9th of 97 in Wisconsin. It reports Charles Schwab as the custodian for its clients’ separately managed accounts.
Main office 920-712-7800As filed on Form ADV
- Regulatory AUM
- $1.6B
- Rank among independent wealth managers
- #674 of 5,657
- Rank among all SEC RIAs
- #4,113 of 17,210
- Rank in Wisconsin
- #9 of 97
- Individual clients
- 4,842
- High-net-worth clients
- 535
- Accounts
- 9,375
- Discretionary
- 97% of AUM
- Employees
- 23
- Advisory staff
- 12
- Offices
- 5
Owners and executives on its Form ADV
- Debra A. DeleersMember
- Andrew R. HermsenMember
- Robbie J. HayesMember, Chief Compliance Officer
- Michael G. WhitehouseMember
Custody and brokerage
Broker-dealer
Hybrid RIA
N.E.W. Advisory Services, LLC is a hybrid RIA: 12 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed March 2026) names Geneos Wealth Management as the broker-dealer its advisers are registered with.
Advisory Services, LLC are dually registered representatives of Geneos Wealth Management, LLC, a registered broker/dealer, member of the Financial Industry Regulatory Authority (FINRA) and SIPC.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 535 | $808M | 50% |
| Individuals | 4,307 | $790M | 49% |
| Corporations or other businesses | 20 | $4M | <1% |
Disciplinary disclosures
N.E.W. Advisory Services, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Fixed fees
- Commissions
Form ADV and brochures on the SEC’s adviser search ↗
AtlasMembers
The full record on N.E.W. Advisory Services, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 8 years of filings
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- Growth over one, three and five years
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- Rank against 2,405 peers of its type and size
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- Owners and executives, with titles and stakes
- 4 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Wisconsin
All of Wisconsin →| Firm | Regulatory AUM | Clients |
|---|---|---|
| IAG Wealth Partners, LLCWaukesha | $1.9B | 2,339 |
| Diversified Management IncMilwaukee | $1.9B | 339 |
| Schaper Benz & Wise Investment Counsel IncNeenah | $1.8B | 388 |
| Capital Investment Services of America IncMilwaukee | $1.3B | 898 |
| Madison PartnersMadison | $1.3B | 2,042 |
| Oarsman Capital, IncMilwaukee | $1.2B | 670 |
Background
Questions
How much does N.E.W. Advisory Services, LLC manage?
N.E.W. Advisory Services, LLC reports $1.6B in regulatory assets under management across 9,375 accounts, 97% of it on a discretionary basis, on its Form ADV filed March 31, 2026.
How many clients does N.E.W. Advisory Services, LLC have?
It reports 4,842 individual clients: 535 high-net-worth individuals and 4,307 other individuals. Individuals account for about 100% of its regulatory assets.
Where is N.E.W. Advisory Services, LLC headquartered?
Its main office is in De Pere, Wisconsin. It reports 5 offices in total and 23 employees, 12 of whom perform investment advisory functions.
How does N.E.W. Advisory Services, LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; fixed fees; commissions. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does N.E.W. Advisory Services, LLC use?
It reports Charles Schwab as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed March 31, 2026, it reports these amounts held: Charles Schwab ($1.5B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is N.E.W. Advisory Services, LLC a hybrid RIA with a broker-dealer?
N.E.W. Advisory Services, LLC is a hybrid RIA: 12 of its employees are also registered representatives of a broker-dealer. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is N.E.W. Advisory Services, LLC a fiduciary?
As an SEC-registered investment adviser, N.E.W. Advisory Services, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 12 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is N.E.W. Advisory Services, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-31), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →