Wednesday, October 21, 2026The Morning EditionOpen AtlasSign inJoin free
FinancialADVSR

Est. 2026The front page of wealth managementNew York

The Morning EditionFree · 6:30 AM ETSubscribe
IN SpaceX’s AI segment now drives more than half its revenue. Here’s what advisors should watch nextFP Why AI might recommend your competitor instead of youFP Why clients are choosing phased retirement — and what advisors should know4K SPARK Forum Offering Scholarships for Retirement Plan AdvisorsFP What Schwab's new ETF platform fees mean for clients, advisorsWM RIA Platform Leaders Ask ‘What’s the Advantage in Having Your Own Form ADV?’IN Fake e-vite phishing scams put high-net-worth clients at riskRB Rick Wurster says Schwab is tackling its forced rationing of long/short SMAs with proprietary 'offering' to stretch balance sheet, but it may be more about a fee upside, a long/short manager saysIN Fintech bytes: 55ip, Vise, Syntax push tax-smart tools for RIAsWM $20B Modera Wealth Management Launches AI Operating Platform

Wealth manager, independent · Charlotte, NC

Insight Folios

Insight Folios Inc · SEC-registered investment adviser · CRD 174411 · SEC 801-117138

At a glance

Insight Folios is an SEC-registered investment adviser based in Charlotte, North Carolina, with $331 million in regulatory assets under management as of its Form ADV filed March 19, 2026. Its largest client group by assets is individuals, and it reports 1,228 individual clients. By Form ADV it is a wealth manager, ranked 4,080th of 8,915 wealth managers and 9,688th of 17,210 SEC-registered advisers by assets.

Main office 704-529-9500insightfolios.comLinkedInAs filed on Form ADV

Regulatory AUM
$331M
Rank among wealth managers
#4,080 of 8,915
Rank among all SEC RIAs
#9,688 of 17,210
Rank in North Carolina
#158 of 288
Individual clients
1,228
High-net-worth clients
73
Accounts
2,223
Discretionary
100% of AUM
Employees
15
Advisory staff
15
Offices
12

Owners and executives on its Form ADV

Custody and brokerage

Broker-dealer

Hybrid RIA

Insight Folios is a hybrid RIA: 1 of its employees are also registered representatives of a broker-dealer.

Form ADV Part 1 doesn’t name an unaffiliated broker-dealer. The firm’s Part 2A brochure (Item 10) and each adviser’s record on the SEC’s adviser search do.

Other hybrid RIAs

Who it serves

Client typeClientsRegulatory AUMShare
Individuals1,155$215M65%
High-net-worth individuals73$117M35%

Disciplinary disclosures

Insight Folios reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Pension consulting
  • Selecting other advisers

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

AtlasMembers

The full record on Insight Folios

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, 6 years of filings
Locked
Growth over one, three and five years
Locked
Rank against 6,443 peers of its type and size
Locked
Owners and executives, with titles and stakes
2 namedLocked
Main office, fax and compliance officer
Locked
Filing changes this year, with alerts
Locked
Open Atlas free

Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Background

Questions

How much does Insight Folios manage?

Insight Folios reports $331 million in regulatory assets under management across 2,223 accounts, 100% of it on a discretionary basis, on its Form ADV filed March 19, 2026.

What kind of firm is Insight Folios?

Insight Folios is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.

Who are Insight Folios’s clients?

By assets, its largest client types are individuals ($215 million, 1,155 clients); high-net-worth individuals ($117 million, 73 clients).

Does Insight Folios have any disciplinary history?

Insight Folios reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.

Where these numbers come from

Every figure is Insight Folios’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-19), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →