Wealth manager, public-company owned · New York, NY
Ellevest
Ellevest, Inc. · SEC-registered investment adviser · CRD 175476 · SEC 801-106683
At a glance
Ellevest is an SEC-registered investment adviser based in New York, New York, with $1.1B in regulatory assets under management as of its Form ADV filed July 17, 2026. It reports 471 individual clients, 371 of them high-net-worth, holding an average of about $2.3 million each, and 19 employees. That ranks it 969th among the nation’s 5,657 independent wealth management RIAs and 74th of 408 in New York. It reports Charles Schwab as the custodian for its clients’ separately managed accounts.
Main office 844-355-7100ellevest.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.1B
- Rank among independent wealth managers
- #969 of 5,657
- Rank among all SEC RIAs
- #5,013 of 17,210
- Rank in New York
- #74 of 408
- Individual clients
- 471
- High-net-worth clients
- 371
- Accounts
- 474
- Discretionary
- 100% of AUM
- Employees
- 19
- Advisory staff
- 13
- Offices
- 13
Owners and executives on its Form ADV
- Sallie L. KrawcheckShareholder (common)
- Charles H. KrollShareholder (common)
- Sylvia S. KwanChief Executive Officer and Chief Investment Officer
- Ryan SmithChief Compliance Officer
Custody and brokerage
Broker-dealer
No broker-dealer ties
Ellevest reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 371 | $1.0B | 89% |
| Individuals | 100 | $93M | 8% |
| Charitable organizations | – | $22M | 2% |
| Corporations or other businesses | – | $7M | <1% |
| Pension and profit sharing plans | – | $2M | <1% |
Disciplinary disclosures
Ellevest reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Fixed fees
- Other
Form ADV and brochures on the SEC’s adviser search ↗ellevest.com ↗
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The full record on Ellevest
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 3,217 peers of its type and size
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- Owners and executives, with titles and stakes
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- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in New York
All of New York →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Cooper/haims Advisors, LLCVictor | $1.2B | 519 |
| Reagan Companies Asset Management, IncSyracuse | $1.2B | 764 |
| Kelleher Financial Advisors, LLCNew York | $1.2B | 279 |
| Overbrook Management CorporationNew York | $1.1B | 105 |
| PKS Advisory Services, LLCAlbany | $1.1B | 4,874 |
| King Wealth Management Group, LLCSaratoga Springs | $1.1B | 708 |
Background
Questions
How much does Ellevest manage?
Ellevest reports $1.1B in regulatory assets under management across 474 accounts, 100% of it on a discretionary basis, on its Form ADV filed July 17, 2026.
How many clients does Ellevest have?
It reports 471 individual clients: 371 high-net-worth individuals and 100 other individuals. Individuals account for about 97% of its regulatory assets.
Where is Ellevest headquartered?
Its main office is in New York, New York. It reports 13 offices in total and 19 employees, 13 of whom perform investment advisory functions.
How does Ellevest charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; fixed fees; other. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Ellevest use?
It reports Charles Schwab as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed July 17, 2026, it reports these amounts held: Charles Schwab ($1.1B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Ellevest a hybrid RIA with a broker-dealer?
Ellevest reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Ellevest a fiduciary?
As an SEC-registered investment adviser, Ellevest owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Ellevest’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-07-17), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →