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FinancialADVSR

Est. 2026The front page of wealth managementNew York

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The Recruiting Scoreboard · Oct 19–25, 2026

Latigo Peak Partners won the week

Which firms gained and lost advisor teams last week, by net reported client assets, from the Financial ADVSR Moves tracker.

In the week of Oct 19–25, 2026, the Financial ADVSR Moves tracker recorded 15 advisor moves with $26B in reported client assets and 8 firm deals. Latigo Peak Partners led recruiting with $19B in net reported assets. J.P. Morgan had the largest net outflow, $19B. Between channels, wirehouses were net losers of 2 teams (−$1.8B).

Advisor moves
15
Reported assets
$26B
Firms gaining
10
Firm deals
8

Net reported assets, Oct 19–25, 2026

Won the week

  1. Latigo Peak Partners+$19B1 in · 0 out
  2. Osaic+$2.9B2 in · 0 out
  3. RBC+$1.0B1 in · 0 out
  4. Elevation Point+$750M1 in · 0 out
  5. Raymond James+$700M1 in · 0 out
  6. Wells Fargo+$400M1 in · 0 out
  7. Kintra Wealth+$355M1 in · 0 out
  8. Modern Wealth+$330M1 in · 0 out
  9. CAPTRUST+$300M1 in · 0 out
  10. Cetera+$210M1 in · 0 out

Lost the most

  1. J.P. Morgan−$19B0 in · 2 out
  2. LPL Financial−$2.6B0 in · 2 out
  3. UBS−$1.8B0 in · 2 out
  4. Truist−$700M0 in · 1 out
  5. Morgan Stanley−$400M0 in · 1 out
  6. Great Scott Financial−$355M0 in · 1 out
  7. Sanctuary−$300M0 in · 1 out
  8. MML−$210M0 in · 1 out

The week’s biggest moves

Advisor / teamAssetsFromToReported
Latigo Peak Partners$19BJP MorganLatigo Peak PartnersCitywire RIA · WealthManagement.com · InvestmentNews, Oct 19
ICG Next$2.3BLPL FinancialOsaic WealthAdvisorHub · WealthManagement.com · Wealth Solutions Report · ThinkAdvisor, Oct 19
Nepa/Susco Team$1.0BUBS Wealth Management USARBCAdvisorHub · InvestmentNews, Oct 22
UBS Wealth Management USA team$750MUBSElevation PointAdvisorHub, Oct 20
—$700MTruistRaymond JamesInvestmentNews, Oct 23
Freehold Wealth Management$576M—OsaicInvestmentNews, Oct 23
—$400MMorgan StanleyWells Fargo AdvisorsFinancial Advisor Magazine, Oct 20
—$355MGreat Scott FinancialKintra WealthInvestmentNews, Oct 22
—$330MLPL FinancialModern WealthWealthManagement.com, Oct 23
—$300MSanctuaryCAPTRUSTInvestmentNews, Oct 22

How the scoreboard works

Each Monday we add up the week before, Monday to Sunday, from the Financial ADVSR Moves tracker, which reads the wealth management press and records every reported advisor move: the team, the firms on each side and the client assets as reported. A firm’s net is the assets of the teams it gained minus the assets of the teams it lost. Moves that didn’t disclose assets count toward the team totals but not the net.

Most moves never make the press, so these numbers are a floor, not an industry total. Free to cite with credit to Financial ADVSR and a link to this page. The live list is on the Advisor Moves tracker, and the month adds up in the Advisor Moves Report.

Past scoreboards