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RIA comparison · SEC Form ADV

Lido vs Rockefeller Capital Management

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

Lido is the larger of the two, with $43B in regulatory assets to $37B at Rockefeller Capital Management, 16% more than its rival, by their latest Form ADV filings. Lido reports more individual clients (13,043 vs 5,931), while Rockefeller Capital Management’s clients hold more on average (about $3.8 million each against $2.9 million). Lido is based in LOS Angeles, California and Rockefeller Capital Management in New York, New York.

FigureLidoRockefeller Capital Management
Regulatory AUM$43B$37B
National rank#26#28
HeadquartersLOS Angeles, CaliforniaNew York, New York
Individual clients13,0435,931
High-net-worth clients9,8292,596
Average client assets$2.9 million$3.8 million
Accounts42,22010,479
Discretionary97% of AUM86% of AUM
Employees437602
Advisory staff235372
Clients per advisory employee5616
Offices4652
Form ADV filed2026-08-272026-03-31

Lido

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for investment companies
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses and institutions
  • Selecting other advisers
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Performance-based fees

Rockefeller Capital Management

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for investment companies
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers
  • Other services

How it’s paid

  • A percentage of assets under management
  • Fixed fees
  • Performance-based fees

Questions

Which is bigger, Lido or Rockefeller Capital Management?

Lido, with $43B in regulatory assets under management against $37B at Rockefeller Capital Management. Nationally they rank #26 and #28 among 5,657 independent wealth management RIAs.

How many clients do Lido and Rockefeller Capital Management have?

Lido reports 13,043 individual clients (9,829 high-net-worth) with 235 advisory employees; Rockefeller Capital Management reports 5,931 (2,596 high-net-worth) with 372 advisory employees.

How do Lido and Rockefeller Capital Management charge clients?

Only Lido lists hourly charges on Form ADV. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do Lido and Rockefeller Capital Management offer?

Lido lists educational seminars and workshops, which Rockefeller Capital Management does not. Rockefeller Capital Management lists pension consulting; other services, which Lido does not. Both offer financial planning; portfolio management for individuals and small businesses; portfolio management for investment companies; portfolio management for pooled investment vehicles; portfolio management for businesses and institutions; selecting other advisers.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Lido ↗, Rockefeller Capital Management ↗. How to check a financial advisor →