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RIA comparison · SEC Form ADV

Rockefeller Capital Management vs BBR Partners, LLC

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

Rockefeller Capital Management and BBR Partners, LLC are almost exactly the same size, with $37B and $36B in regulatory assets (Rockefeller Capital Management slightly ahead), by their latest Form ADV filings. Rockefeller Capital Management reports more individual clients (5,931 vs 203), while BBR Partners, LLC’s clients hold more on average (about $136 million each against $3.8 million). Both are based in New York, New York.

FigureRockefeller Capital ManagementBBR Partners, LLC
Regulatory AUM$37B$36B
National rank#28#29
HeadquartersNew York, New YorkNew York, New York
Individual clients5,931203
High-net-worth clients2,596203
Average client assets$3.8 million$136 million
Accounts10,4791,875
Discretionary86% of AUM94% of AUM
Employees602175
Advisory staff37253
Clients per advisory employee164
Offices526
Form ADV filed2026-03-312026-07-30

Rockefeller Capital Management

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for investment companies
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers
  • Other services

How it’s paid

  • A percentage of assets under management
  • Fixed fees
  • Performance-based fees

BBR Partners, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for investment companies
  • Portfolio management for pooled investment vehicles
  • Selecting other advisers

How it’s paid

  • A percentage of assets under management
  • Fixed fees
  • Performance-based fees

Questions

Which is bigger, Rockefeller Capital Management or BBR Partners, LLC?

Rockefeller Capital Management, with $37B in regulatory assets under management against $36B at BBR Partners, LLC. Nationally they rank #28 and #29 among 5,657 independent wealth management RIAs.

How many clients do Rockefeller Capital Management and BBR Partners, LLC have?

Rockefeller Capital Management reports 5,931 individual clients (2,596 high-net-worth) with 372 advisory employees; BBR Partners, LLC reports 203 (203 high-net-worth) with 53 advisory employees.

How do Rockefeller Capital Management and BBR Partners, LLC charge clients?

They list the same forms of compensation on Form ADV: a percentage of assets under management; fixed fees; performance-based fees. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do Rockefeller Capital Management and BBR Partners, LLC offer?

Rockefeller Capital Management lists portfolio management for businesses and institutions; pension consulting; other services, which BBR Partners, LLC does not. Both offer financial planning; portfolio management for individuals and small businesses; portfolio management for investment companies; portfolio management for pooled investment vehicles; selecting other advisers.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Rockefeller Capital Management ↗, BBR Partners, LLC ↗. How to check a financial advisor →