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RIA comparison · SEC Form ADV

HB Wealth vs Waverly Advisors, LLC

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

HB Wealth and Waverly Advisors, LLC are almost exactly the same size, with $30B and $30B in regulatory assets (HB Wealth slightly ahead), by their latest Form ADV filings. Waverly Advisors, LLC reports more individual clients (12,923 vs 4,808), while HB Wealth’s clients hold more on average (about $4.8 million each against $1.6 million). HB Wealth is based in Atlanta, Georgia and Waverly Advisors, LLC in Birmingham, Alabama.

FigureHB WealthWaverly Advisors, LLC
Regulatory AUM$30B$30B
National rank#35#36
HeadquartersAtlanta, GeorgiaBirmingham, Alabama
Individual clients4,80812,923
High-net-worth clients3,1694,302
Average client assets$4.8 million$1.6 million
Accounts26,14835,709
Discretionary89% of AUM84% of AUM
Employees325414
Advisory staff152197
Clients per advisory employee3266
Offices1249
Form ADV filed2026-09-032026-08-31

HB Wealth

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for investment companies
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses and institutions
  • Selecting other advisers
  • Other services

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Waverly Advisors, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for investment companies
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Performance-based fees

Questions

Which is bigger, HB Wealth or Waverly Advisors, LLC?

HB Wealth, with $30B in regulatory assets under management against $30B at Waverly Advisors, LLC. Nationally they rank #35 and #36 among 5,657 independent wealth management RIAs.

How many clients do HB Wealth and Waverly Advisors, LLC have?

HB Wealth reports 4,808 individual clients (3,169 high-net-worth) with 152 advisory employees; Waverly Advisors, LLC reports 12,923 (4,302 high-net-worth) with 197 advisory employees.

How do HB Wealth and Waverly Advisors, LLC charge clients?

Only Waverly Advisors, LLC lists performance-based fees on Form ADV. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do HB Wealth and Waverly Advisors, LLC offer?

HB Wealth lists other services, which Waverly Advisors, LLC does not. Waverly Advisors, LLC lists pension consulting, which HB Wealth does not. Both offer financial planning; portfolio management for individuals and small businesses; portfolio management for investment companies; portfolio management for pooled investment vehicles; portfolio management for businesses and institutions; selecting other advisers.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: HB Wealth ↗, Waverly Advisors, LLC ↗. How to check a financial advisor →