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RIA comparison · SEC Form ADV

Waverly Advisors, LLC vs Plante Moran Financial Advisors

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

Waverly Advisors, LLC is the larger of the two, with $30B in regulatory assets to $27B at Plante Moran Financial Advisors, 11% more than its rival, by their latest Form ADV filings. Waverly Advisors, LLC reports more individual clients (12,923 vs 3,988), while Plante Moran Financial Advisors’ clients hold more on average (about $6.7 million each against $1.6 million). Waverly Advisors, LLC is based in Birmingham, Alabama and Plante Moran Financial Advisors in Southfield, Michigan.

FigureWaverly Advisors, LLCPlante Moran Financial Advisors
Regulatory AUM$30B$27B
National rank#36#38
HeadquartersBirmingham, AlabamaSouthfield, Michigan
Individual clients12,9233,988
High-net-worth clients4,3023,445
Average client assets$1.6 million$6.7 million
Accounts35,70919,176
Discretionary84% of AUM39% of AUM
Employees414144
Advisory staff197142
Clients per advisory employee6628
Offices4914
Form ADV filed2026-08-312026-09-28

Waverly Advisors, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for investment companies
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Performance-based fees

Plante Moran Financial Advisors

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Questions

Which is bigger, Waverly Advisors, LLC or Plante Moran Financial Advisors?

Waverly Advisors, LLC, with $30B in regulatory assets under management against $27B at Plante Moran Financial Advisors. Nationally they rank #36 and #38 among 5,657 independent wealth management RIAs.

How many clients do Waverly Advisors, LLC and Plante Moran Financial Advisors have?

Waverly Advisors, LLC reports 12,923 individual clients (4,302 high-net-worth) with 197 advisory employees; Plante Moran Financial Advisors reports 3,988 (3,445 high-net-worth) with 142 advisory employees.

How do Waverly Advisors, LLC and Plante Moran Financial Advisors charge clients?

Only Waverly Advisors, LLC lists performance-based fees on Form ADV. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do Waverly Advisors, LLC and Plante Moran Financial Advisors offer?

Waverly Advisors, LLC lists portfolio management for investment companies; portfolio management for pooled investment vehicles; pension consulting; selecting other advisers, which Plante Moran Financial Advisors does not. Both offer financial planning; portfolio management for individuals and small businesses; portfolio management for businesses and institutions.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Waverly Advisors, LLC ↗, Plante Moran Financial Advisors ↗. How to check a financial advisor →