Wednesday, October 21, 2026The Morning EditionOpen AtlasSign inJoin free
FinancialADVSR

Est. 2026The front page of wealth managementNew York

The Morning EditionFree · 6:30 AM ETSubscribe
IN SpaceX’s AI segment now drives more than half its revenue. Here’s what advisors should watch nextFP Why AI might recommend your competitor instead of youFP Why clients are choosing phased retirement — and what advisors should know4K SPARK Forum Offering Scholarships for Retirement Plan AdvisorsFP What Schwab's new ETF platform fees mean for clients, advisorsWM RIA Platform Leaders Ask ‘What’s the Advantage in Having Your Own Form ADV?’IN Fake e-vite phishing scams put high-net-worth clients at riskRB Rick Wurster says Schwab is tackling its forced rationing of long/short SMAs with proprietary 'offering' to stretch balance sheet, but it may be more about a fee upside, a long/short manager saysIN Fintech bytes: 55ip, Vise, Syntax push tax-smart tools for RIAsWM $20B Modera Wealth Management Launches AI Operating Platform

RIA comparison · SEC Form ADV

HB Wealth vs Osaic Advisory Services, LLC

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

HB Wealth is the larger of the two, with $30B in regulatory assets to $15B at Osaic Advisory Services, LLC, 95% more than its rival, by their latest Form ADV filings. Osaic Advisory Services, LLC reports more individual clients (29,516 vs 4,808), while HB Wealth’s clients hold more on average (about $4.8 million each against $510,000). Both are based in Atlanta, Georgia.

FigureHB WealthOsaic Advisory Services, LLC
Regulatory AUM$30B$15B
National rank#35#61
HeadquartersAtlanta, GeorgiaAtlanta, Georgia
Individual clients4,80829,516
High-net-worth clients3,1693,755
Average client assets$4.8 million$510,000
Accounts26,14850,459
Discretionary89% of AUM98% of AUM
Employees3252,180
Advisory staff152344
Clients per advisory employee3286
Offices12201
Form ADV filed2026-09-032026-08-28

HB Wealth

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for investment companies
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses and institutions
  • Selecting other advisers
  • Other services

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Osaic Advisory Services, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Questions

Which is bigger, HB Wealth or Osaic Advisory Services, LLC?

HB Wealth, with $30B in regulatory assets under management against $15B at Osaic Advisory Services, LLC. Nationally they rank #35 and #61 among 5,657 independent wealth management RIAs.

How many clients do HB Wealth and Osaic Advisory Services, LLC have?

HB Wealth reports 4,808 individual clients (3,169 high-net-worth) with 152 advisory employees; Osaic Advisory Services, LLC reports 29,516 (3,755 high-net-worth) with 344 advisory employees.

How do HB Wealth and Osaic Advisory Services, LLC charge clients?

They list the same forms of compensation on Form ADV: a percentage of assets under management; hourly charges; fixed fees. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do HB Wealth and Osaic Advisory Services, LLC offer?

HB Wealth lists portfolio management for investment companies; portfolio management for pooled investment vehicles; other services, which Osaic Advisory Services, LLC does not. Osaic Advisory Services, LLC lists pension consulting; educational seminars and workshops, which HB Wealth does not. Both offer financial planning; portfolio management for individuals and small businesses; portfolio management for businesses and institutions; selecting other advisers.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: HB Wealth ↗, Osaic Advisory Services, LLC ↗. How to check a financial advisor →