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RIA comparison · SEC Form ADV

Fiduciary Counselling Inc vs Thrivent Advisor Network, LLC

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

Fiduciary Counselling Inc is the larger of the two, with $10B in regulatory assets to $6.8B at Thrivent Advisor Network, LLC, 47% more than its rival, by their latest Form ADV filings. Thrivent Advisor Network, LLC reports more individual clients (14,611 vs 1,645), while Fiduciary Counselling Inc’s clients hold more on average (about $5.4 million each against $460,000). Both are based in Minnesota: Fiduciary Counselling Inc in St Paul and Thrivent Advisor Network, LLC in Minneapolis.

FigureFiduciary Counselling IncThrivent Advisor Network, LLC
Regulatory AUM$10B$6.8B
National rank#99#156
HeadquartersSt Paul, MinnesotaMinneapolis, Minnesota
Individual clients1,64514,611
High-net-worth clients6431,481
Average client assets$5.4 million$460,000
Accounts1,76125,415
Discretionary44% of AUM99% of AUM
Employees87119
Advisory staff18119
Clients per advisory employee91123
Offices228
Form ADV filed2026-03-172026-06-25

Fiduciary Counselling Inc

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for investment companies
  • Portfolio management for businesses and institutions
  • Selecting other advisers
  • Educational seminars and workshops
  • Other services

How it’s paid

  • A percentage of assets under management
  • Fixed fees

Thrivent Advisor Network, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Pension consulting
  • Selecting other advisers
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Questions

Which is bigger, Fiduciary Counselling Inc or Thrivent Advisor Network, LLC?

Fiduciary Counselling Inc, with $10B in regulatory assets under management against $6.8B at Thrivent Advisor Network, LLC. Nationally they rank #99 and #156 among 5,657 independent wealth management RIAs.

How many clients do Fiduciary Counselling Inc and Thrivent Advisor Network, LLC have?

Fiduciary Counselling Inc reports 1,645 individual clients (643 high-net-worth) with 18 advisory employees; Thrivent Advisor Network, LLC reports 14,611 (1,481 high-net-worth) with 119 advisory employees.

How do Fiduciary Counselling Inc and Thrivent Advisor Network, LLC charge clients?

Only Thrivent Advisor Network, LLC lists hourly charges on Form ADV. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do Fiduciary Counselling Inc and Thrivent Advisor Network, LLC offer?

Fiduciary Counselling Inc lists portfolio management for investment companies; portfolio management for businesses and institutions; other services, which Thrivent Advisor Network, LLC does not. Thrivent Advisor Network, LLC lists pension consulting, which Fiduciary Counselling Inc does not. Both offer financial planning; portfolio management for individuals and small businesses; selecting other advisers; educational seminars and workshops.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Fiduciary Counselling Inc ↗, Thrivent Advisor Network, LLC ↗. How to check a financial advisor →