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RIA comparison · SEC Form ADV

Foundations Investment Advisors LLC vs Fiduciary Counselling Inc

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

Foundations Investment Advisors LLC and Fiduciary Counselling Inc are almost exactly the same size, with $10B and $10B in regulatory assets (Foundations Investment Advisors LLC slightly ahead), by their latest Form ADV filings. Foundations Investment Advisors LLC reports more individual clients (29,615 vs 1,645), while Fiduciary Counselling Inc’s clients hold more on average (about $5.4 million each against $340,000). Foundations Investment Advisors LLC is based in Phoenix, Arizona and Fiduciary Counselling Inc in St Paul, Minnesota.

FigureFoundations Investment Advisors LLCFiduciary Counselling Inc
Regulatory AUM$10B$10B
National rank#97#99
HeadquartersPhoenix, ArizonaSt Paul, Minnesota
Individual clients29,6151,645
High-net-worth clients6,047643
Average client assets$340,000$5.4 million
Accounts63,6041,761
Discretionary100% of AUM44% of AUM
Employees35387
Advisory staff28918
Clients per advisory employee10291
Offices862
Form ADV filed2026-09-232026-03-17

Foundations Investment Advisors LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Selecting other advisers
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Fiduciary Counselling Inc

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for investment companies
  • Portfolio management for businesses and institutions
  • Selecting other advisers
  • Educational seminars and workshops
  • Other services

How it’s paid

  • A percentage of assets under management
  • Fixed fees

Questions

Which is bigger, Foundations Investment Advisors LLC or Fiduciary Counselling Inc?

Foundations Investment Advisors LLC, with $10B in regulatory assets under management against $10B at Fiduciary Counselling Inc. Nationally they rank #97 and #99 among 5,657 independent wealth management RIAs.

How many clients do Foundations Investment Advisors LLC and Fiduciary Counselling Inc have?

Foundations Investment Advisors LLC reports 29,615 individual clients (6,047 high-net-worth) with 289 advisory employees; Fiduciary Counselling Inc reports 1,645 (643 high-net-worth) with 18 advisory employees.

How do Foundations Investment Advisors LLC and Fiduciary Counselling Inc charge clients?

Only Foundations Investment Advisors LLC lists hourly charges on Form ADV. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do Foundations Investment Advisors LLC and Fiduciary Counselling Inc offer?

Fiduciary Counselling Inc lists portfolio management for investment companies; portfolio management for businesses and institutions; other services, which Foundations Investment Advisors LLC does not. Both offer financial planning; portfolio management for individuals and small businesses; selecting other advisers; educational seminars and workshops.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Foundations Investment Advisors LLC ↗, Fiduciary Counselling Inc ↗. How to check a financial advisor →