RIA comparison · SEC Form ADV
Wealth Enhancement Advisory Services, LLC vs Fiduciary Counselling Inc
Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.
The short answer
Wealth Enhancement Advisory Services, LLC is the larger of the two, with $122B in regulatory assets to $10B at Fiduciary Counselling Inc, 12.1 times the size of its rival, by their latest Form ADV filings. Wealth Enhancement Advisory Services, LLC reports more individual clients (80,986 vs 1,645), while Fiduciary Counselling Inc’s clients hold more on average (about $5.4 million each against $1.4 million). Both are based in Minnesota: Wealth Enhancement Advisory Services, LLC in Plymouth and Fiduciary Counselling Inc in St Paul.
| Figure | Wealth Enhancement Advisory Services, LLC | Fiduciary Counselling Inc |
|---|---|---|
| Regulatory AUM | $122B | $10B |
| National rank | #11 | #99 |
| Headquarters | Plymouth, Minnesota | St Paul, Minnesota |
| Individual clients | 80,986 | 1,645 |
| High-net-worth clients | 27,424 | 643 |
| Average client assets | $1.4 million | $5.4 million |
| Accounts | 221,892 | 1,761 |
| Discretionary | 77% of AUM | 44% of AUM |
| Employees | 1,700 | 87 |
| Advisory staff | 850 | 18 |
| Clients per advisory employee | 95 | 91 |
| Offices | 185 | 2 |
| Form ADV filed | 2026-08-20 | 2026-03-17 |
Wealth Enhancement Advisory Services, LLC
Full profile →Services
- Financial planning
- Portfolio management for individuals and small businesses
- Pension consulting
- Selecting other advisers
- Educational seminars and workshops
- Other services
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Other
Fiduciary Counselling Inc
Full profile →Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for investment companies
- Portfolio management for businesses and institutions
- Selecting other advisers
- Educational seminars and workshops
- Other services
How it’s paid
- A percentage of assets under management
- Fixed fees
Questions
Which is bigger, Wealth Enhancement Advisory Services, LLC or Fiduciary Counselling Inc?
Wealth Enhancement Advisory Services, LLC, with $122B in regulatory assets under management against $10B at Fiduciary Counselling Inc. Nationally they rank #11 and #99 among 5,657 independent wealth management RIAs.
How many clients do Wealth Enhancement Advisory Services, LLC and Fiduciary Counselling Inc have?
Wealth Enhancement Advisory Services, LLC reports 80,986 individual clients (27,424 high-net-worth) with 850 advisory employees; Fiduciary Counselling Inc reports 1,645 (643 high-net-worth) with 18 advisory employees.
How do Wealth Enhancement Advisory Services, LLC and Fiduciary Counselling Inc charge clients?
Only Wealth Enhancement Advisory Services, LLC lists hourly charges; other forms of compensation on Form ADV. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.
What services do Wealth Enhancement Advisory Services, LLC and Fiduciary Counselling Inc offer?
Wealth Enhancement Advisory Services, LLC lists pension consulting, which Fiduciary Counselling Inc does not. Fiduciary Counselling Inc lists portfolio management for investment companies; portfolio management for businesses and institutions, which Wealth Enhancement Advisory Services, LLC does not. Both offer financial planning; portfolio management for individuals and small businesses; selecting other advisers; educational seminars and workshops; other services.
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Where these numbers come from
Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.
Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Wealth Enhancement Advisory Services, LLC ↗, Fiduciary Counselling Inc ↗. How to check a financial advisor →