Wealth manager, independent · Athens, GA
Cannon Financial Strategists, Inc.
SEC-registered investment adviser · CRD 133509 · SEC 801-79869
At a glance
Cannon Financial Strategists, Inc. is an SEC-registered investment adviser based in Athens, Georgia, with $1.7B in regulatory assets under management as of its Form ADV filed March 23, 2026. It reports 986 individual clients, 389 of them high-net-worth, holding an average of about $1.4 million each, and 33 employees. That ranks it 651st among the nation’s 5,657 independent wealth management RIAs and 28th of 171 in Georgia. It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Tiaa-Cref Individual & Institutional Services.
Main office 706-548-3422cannonfinancialstrategists.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.7B
- Rank among independent wealth managers
- #651 of 5,657
- Rank among all SEC RIAs
- #4,018 of 17,210
- Rank in Georgia
- #28 of 171
- Individual clients
- 986
- High-net-worth clients
- 389
- Accounts
- 3,311
- Discretionary
- 95% of AUM
- Employees
- 33
- Advisory staff
- 27
- Offices
- 2
Owners and executives on its Form ADV
- Kelly L DixonChief Compliance Officer, Chief Executive Officer, President, Owner, Board Member
- Jeffrey J. YoungChief Investment Officer
- Christopher J. EuellChief Operating Officer, Chief Information Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
Cannon Financial Strategists, Inc. is a hybrid RIA: 12 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Cannon Securities, Inc..
- Cannon Securities, Inc. ↗CRD 152287
An introducing broker-dealer: its trades clear through another firm, which holds the brokerage accounts. Its annual audited report filed with the SEC, February 2026
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 389 | $1.2B | 70% |
| Pension and profit sharing plans | 24 | $282M | 17% |
| Individuals | 597 | $193M | 12% |
| Corporations or other businesses | 5 | $20M | 1% |
Disciplinary disclosures
Cannon Financial Strategists, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Pension consulting
- Other services
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗cannonfinancialstrategists.com ↗
AtlasMembers
The full record on Cannon Financial Strategists, Inc.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
- Locked
- Growth over one, three and five years
- Locked
- Rank against 2,325 peers of its type and size
- Locked
- Owners and executives, with titles and stakes
- 3 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
- 1Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Georgia
All of Georgia →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Cahaba Wealth Management, Inc.Atlanta | $2.1B | 888 |
| The Fiduciary GroupSavannah | $2.0B | 621 |
| Marco Investment Management LLCAtlanta | $1.8B | 266 |
| Rollins Financial Advisors, LLCAtlanta | $1.6B | 982 |
| Asset AdvisorsAugusta | $1.4B | 456 |
| Marietta Wealth Management, LLCMarietta | $1.4B | 448 |
Background
Questions
How much does Cannon Financial Strategists, Inc. manage?
Cannon Financial Strategists, Inc. reports $1.7B in regulatory assets under management across 3,311 accounts, 95% of it on a discretionary basis, on its Form ADV filed March 23, 2026.
How many clients does Cannon Financial Strategists, Inc. have?
It reports 986 individual clients: 389 high-net-worth individuals and 597 other individuals. Individuals account for about 82% of its regulatory assets.
Where is Cannon Financial Strategists, Inc. headquartered?
Its main office is in Athens, Georgia. It reports 2 offices in total and 33 employees, 27 of whom perform investment advisory functions.
How does Cannon Financial Strategists, Inc. charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Cannon Financial Strategists, Inc. use?
It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Tiaa-Cref Individual & Institutional Services. On Schedule D of its Form ADV filed March 23, 2026, it reports these amounts held: Charles Schwab ($1.0B); Tiaa-Cref Individual & Institutional Services ($309M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Cannon Financial Strategists, Inc. a hybrid RIA with a broker-dealer?
Cannon Financial Strategists, Inc. is a hybrid RIA: 12 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Cannon Securities, Inc.. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is Cannon Financial Strategists, Inc. a fiduciary?
As an SEC-registered investment adviser, Cannon Financial Strategists, Inc. owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 12 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is Cannon Financial Strategists, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-23), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →