Wealth manager, independent · Augusta, GA
Asset Advisors
Asset Advisors Investment Management, LLC · SEC-registered investment adviser · CRD 297305 · SEC 801-113477
At a glance
Asset Advisors is an SEC-registered investment adviser based in Augusta, Georgia, with $1.4B in regulatory assets under management as of its Form ADV filed March 24, 2026. It reports 456 individual clients, 245 of them high-net-worth, holding an average of about $3.0 million each, and 9 employees. That ranks it 792nd among the nation’s 5,657 independent wealth management RIAs and 30th of 171 in Georgia. It reports Charles Schwab as the custodian for its clients’ separately managed accounts.
Main office 706-650-9900assetadvisors.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.4B
- Rank among independent wealth managers
- #792 of 5,657
- Rank among all SEC RIAs
- #4,455 of 17,210
- Rank in Georgia
- #30 of 171
- Individual clients
- 456
- High-net-worth clients
- 245
- Accounts
- 1,263
- Discretionary
- 100% of AUM
- Employees
- 9
- Advisory staff
- 6
- Offices
- 1
Owners and executives on its Form ADV
- Robert W. RiceVice President
- Benjamin A. BraxtonPresident, Chief Operations Officer
- Emma N. KuehlChief Compliance Officer
- Rusty A. WoodwardChief Investment Officer
Custody and brokerage
Broker-dealer
Affiliated broker-dealer
It reports a broker-dealer among its affiliates on Form ADV.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 245 | $1.3B | 93% |
| Individuals | 211 | $50M | 4% |
| Charitable organizations | 11 | $27M | 2% |
| Pension and profit sharing plans | 6 | $23M | 2% |
| Corporations or other businesses | 3 | $2M | <1% |
Disciplinary disclosures
Asset Advisors reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Selecting other advisers
- Other services
How it’s paid
- A percentage of assets under management
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗assetadvisors.com ↗
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The full record on Asset Advisors
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 8 years of filings
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- Growth over one, three and five years
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- Rank against 2,663 peers of its type and size
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- Owners and executives, with titles and stakes
- 4 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Georgia
All of Georgia →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Marco Investment Management LLCAtlanta | $1.8B | 266 |
| Cannon Financial Strategists, Inc.Athens | $1.7B | 986 |
| Rollins Financial Advisors, LLCAtlanta | $1.6B | 982 |
| Marietta Wealth Management, LLCMarietta | $1.4B | 448 |
| Richard Young AdvisorsAugusta | $1.2B | 1,940 |
| Berkeley Capital Partners, LLCMilton | $1.1B | 1,557 |
Background
Questions
How much does Asset Advisors manage?
Asset Advisors reports $1.4B in regulatory assets under management across 1,263 accounts, 100% of it on a discretionary basis, on its Form ADV filed March 24, 2026.
How many clients does Asset Advisors have?
It reports 456 individual clients: 245 high-net-worth individuals and 211 other individuals. Individuals account for about 96% of its regulatory assets.
Where is Asset Advisors headquartered?
Its main office is in Augusta, Georgia. It reports 1 office in total and 9 employees, 6 of whom perform investment advisory functions.
How does Asset Advisors charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Asset Advisors use?
It reports Charles Schwab as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed March 24, 2026, it reports these amounts held: Charles Schwab ($1.4B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Asset Advisors a hybrid RIA with a broker-dealer?
It reports a broker-dealer among its affiliates on Form ADV.
Is Asset Advisors a fiduciary?
As an SEC-registered investment adviser, Asset Advisors owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Asset Advisors’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-24), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →