Wealth manager, independent · Atlanta, GA
Rollins Financial Advisors, LLC
SEC-registered investment adviser · CRD 312921 · SEC 801-120482
At a glance
Rollins Financial Advisors, LLC is an SEC-registered investment adviser based in Atlanta, Georgia, with $1.6B in regulatory assets under management as of its Form ADV filed April 14, 2026. It reports 982 individual clients, 402 of them high-net-worth, holding an average of about $1.6 million each, and 14 employees. That ranks it 681st among the nation’s 5,657 independent wealth management RIAs and 29th of 171 in Georgia. It reports 2 custodians for its clients’ separately managed accounts: Fidelity and Charles Schwab.
Main office 404-892-7967rollinsfinancial.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.6B
- Rank among independent wealth managers
- #681 of 5,657
- Rank among all SEC RIAs
- #4,127 of 17,210
- Rank in Georgia
- #29 of 171
- Individual clients
- 982
- High-net-worth clients
- 402
- Accounts
- 1,004
- Discretionary
- 100% of AUM
- Employees
- 14
- Advisory staff
- 7
- Offices
- 1
Owners and executives on its Form ADV
- Joseph R. RollinsPresident/ceo
- Edward J WilcoxChief Compliance Officer
- Robert E. SchultzChief Operations Officer
- Danielle V. SchultzChief Financial Officer
Custody and brokerage
Broker-dealer
Affiliated broker-dealer
It reports a broker-dealer among its affiliates on Form ADV.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 402 | $1.3B | 83% |
| Individuals | 580 | $219M | 14% |
| Pension and profit sharing plans | 22 | $49M | 3% |
Disciplinary disclosures
Rollins Financial Advisors, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Pension consulting
- Other services
How it’s paid
- A percentage of assets under management
Form ADV and brochures on the SEC’s adviser search ↗rollinsfinancial.com ↗
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Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 4 years of filings
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- Growth over one, three and five years
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- Rank against 2,424 peers of its type and size
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- Owners and executives, with titles and stakes
- 4 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Georgia
All of Georgia →| Firm | Regulatory AUM | Clients |
|---|---|---|
| The Fiduciary GroupSavannah | $2.0B | 621 |
| Marco Investment Management LLCAtlanta | $1.8B | 266 |
| Cannon Financial Strategists, Inc.Athens | $1.7B | 986 |
| Asset AdvisorsAugusta | $1.4B | 456 |
| Marietta Wealth Management, LLCMarietta | $1.4B | 448 |
| Richard Young AdvisorsAugusta | $1.2B | 1,940 |
Background
Questions
How much does Rollins Financial Advisors, LLC manage?
Rollins Financial Advisors, LLC reports $1.6B in regulatory assets under management across 1,004 accounts, 100% of it on a discretionary basis, on its Form ADV filed April 14, 2026.
How many clients does Rollins Financial Advisors, LLC have?
It reports 982 individual clients: 402 high-net-worth individuals and 580 other individuals. Individuals account for about 97% of its regulatory assets.
Where is Rollins Financial Advisors, LLC headquartered?
Its main office is in Atlanta, Georgia. It reports 1 office in total and 14 employees, 7 of whom perform investment advisory functions.
How does Rollins Financial Advisors, LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Rollins Financial Advisors, LLC use?
It reports 2 custodians for its clients’ separately managed accounts: Fidelity and Charles Schwab. On Schedule D of its Form ADV filed April 14, 2026, it reports these amounts held: Fidelity ($823M); Charles Schwab ($766M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Rollins Financial Advisors, LLC a hybrid RIA with a broker-dealer?
It reports a broker-dealer among its affiliates on Form ADV.
Is Rollins Financial Advisors, LLC a fiduciary?
As an SEC-registered investment adviser, Rollins Financial Advisors, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Rollins Financial Advisors, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-04-14), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →