Wealth manager, independent · Mount Pleasant, SC
Apollon Financial, LLC
SEC-registered investment adviser · CRD 321217 · SEC 801-125787
At a glance
Apollon Financial, LLC is an SEC-registered investment adviser based in Mount Pleasant, South Carolina, with $1.4B in regulatory assets under management as of its Form ADV filed June 22, 2026. It reports 1,256 individual clients, 429 of them high-net-worth, holding an average of about $1.2 million each, and 29 employees. That ranks it 762nd among the nation’s 5,657 independent wealth management RIAs and 9th of 61 in South Carolina. It reports 3 custodians for its clients’ separately managed accounts: LPL Financial, Fidelity and Charles Schwab.
Main office 843-579-0018apollonfinancial.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.4B
- Rank among independent wealth managers
- #762 of 5,657
- Rank among all SEC RIAs
- #4,354 of 17,210
- Rank in South Carolina
- #9 of 61
- Individual clients
- 1,256
- High-net-worth clients
- 429
- Accounts
- 2,819
- Discretionary
- 100% of AUM
- Employees
- 29
- Advisory staff
- 18
- Offices
- 7
Owners and executives on its Form ADV
- Michael A. HermanChief Compliance Officer
- Robert H. GormanChief Operating Officer
- Eric N. SternerChief Investment Officer
- Michael J. DolbergChief Executive Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
Apollon Financial, LLC is a hybrid RIA: 18 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed June 2026) names LPL Financial as the broker-dealer its advisers are registered with.
Associated persons of Apollon Financial may also be registered representatives of LPL.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 429 | $1.1B | 79% |
| Individuals | 827 | $310M | 21% |
| Corporations or other businesses | 2 | $0M | <1% |
Disciplinary disclosures
Apollon Financial, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Pension consulting
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗apollonfinancial.com ↗
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The full record on Apollon Financial, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 3 years of filings
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- Growth over one, three and five years
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- Rank against 2,599 peers of its type and size
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in South Carolina
All of South Carolina →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Colonial Trust Advisors, Inc.Spartanburg | $1.9B | 895 |
| Greenwood Capital Associates, LLCGreenwood | $1.8B | 660 |
| Anchor Investment ManagementColumbia | $1.5B | 763 |
| Verity Investment PartnersBeaufort | $1.4B | 459 |
Background
Questions
How much does Apollon Financial, LLC manage?
Apollon Financial, LLC reports $1.4B in regulatory assets under management across 2,819 accounts, 100% of it on a discretionary basis, on its Form ADV filed June 22, 2026.
How many clients does Apollon Financial, LLC have?
It reports 1,256 individual clients: 429 high-net-worth individuals and 827 other individuals. Individuals account for about 100% of its regulatory assets.
Where is Apollon Financial, LLC headquartered?
Its main office is in Mount Pleasant, South Carolina. It reports 7 offices in total and 29 employees, 18 of whom perform investment advisory functions.
How does Apollon Financial, LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Apollon Financial, LLC use?
It reports 3 custodians for its clients’ separately managed accounts: LPL Financial, Fidelity and Charles Schwab. On Schedule D of its Form ADV filed June 22, 2026, it reports these amounts held: LPL Financial ($1.1B); Fidelity ($189M); Charles Schwab ($160M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Apollon Financial, LLC a hybrid RIA with a broker-dealer?
Apollon Financial, LLC is a hybrid RIA: 18 of its employees are also registered representatives of a broker-dealer. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is Apollon Financial, LLC a fiduciary?
As an SEC-registered investment adviser, Apollon Financial, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 18 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is Apollon Financial, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-06-22), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →