InvestmentNews reported in an article published October 23, 2026, that Freehold Wealth Management, an estate planning firm based in Landrum, South Carolina, has joined Osaic's independent broker-dealer network with $576 million in client assets. According to InvestmentNews, the firm cited succession planning tools and resources for multigenerational growth in making the move.
Osaic announced the affiliation in a Business Wire release dated October 22, 2026. The release describes Osaic as one of the nation's largest wealth management providers and presents the $576 million as client assets, not revenue or a price. Freehold was previously affiliated with Stifel Independent Advisors, according to the release, and it first affiliated with Osaic in April 2026.
Additional professionals joined the firm after that initial affiliation. The release names Shelley Strobel-Erhardt, James Thornton, Mark Bloomer, Michael Wiseman and Jerry Pyles, and says the firm has added professionals serving clients in Wisconsin, Michigan and North Carolina.
The release identifies Cindy Boyle as president of Freehold, John Boyle as involved in the firm, and Mary Steele as managing partner. It says Steele is the daughter of the Boyles. Osaic president Shannon Reid, who leads advisor growth and engagement at the firm, is quoted describing Freehold as an entrepreneurial, client-focused firm that fits Osaic. Reid said he knows Steele through his board work at the Financial Services Institute.
Freehold's own website provides additional background. It says Cindy Boyle began her investment career in 1977 and focuses on physicians and other medical professionals. The website also says John Boyle handles supervisory responsibilities and describes a strong supervisory record. That description is the firm's self-assessment, not a regulatory finding. Cindy Boyle's LinkedIn profile lists a Freehold presidency under Wells Fargo Advisors Financial Network from March 2013 to November 2021, followed by a Stifel-affiliated role beginning November 2021.
Verification is incomplete. Research for this article did not locate an SEC Form ADV or FINRA BrokerCheck record for Freehold itself. The firm's website lists a BrokerCheck phone line and a Landrum office address. Freehold's registration status, the assets it has reported to regulators and its disciplinary history therefore remain unverified. No assets-under-management breakdown or advisor headcount was found in primary sources, so the $576 million figure rests on the Osaic release and coverage of it.
Osaic is headquartered in Scottsdale, Arizona, and is a portfolio company of Reverence Capital Partners. A Reverence release dated April 30, 2026, said Reverence had completed a recapitalization of Osaic involving more than $2 billion of fresh equity, with the money supplied at closing. Osaic's website says it has more than 11,000 financial professionals and more than $700 billion in assets under administration, a measure of administered assets rather than revenue. An April 2026 release cites about 10,000 professionals, so the two counts differ. Osaic rebranded from Advisor Group in June 2023, unifying eight wealth management firms under one brand.
Comparable moves were reported separately: InvestmentNews covered Providence and Bard, and WealthManagement covered Gateway. InvestmentNews reported that Providence Wealth Planning, a family-led RIA with $275 million in client assets, left LPL for Osaic after more than nine years. WealthManagement reported that Gateway Investments, with $1.5 billion in assets under advisement, moved into Osaic's W-2 channel after 20 years as a 1099 affiliate. InvestmentNews also reported that Bard Financial, with about $1.2 billion in client assets, shifted into the W-2 channel.
Flow data offers some context. A Wolfe Research analysis of U-5 filings, as cited in an Osaic article about its supported independence channel, reported that Osaic's net advisor losses ranked second-largest in the first half of 2025, at 223. A syndicated version of the Freehold story says the affiliation follows recent joins by Pearce Financial, Signature Private Wealth Management and Neville & Associates.
The sources do not describe next steps beyond the affiliation itself. Readers tracking the firm should look for its registration details in SEC and FINRA records, which were not available for this article.