Monday, November 2, 2026The Morning EditionOpen AtlasSign inJoin free
FinancialADVSR

Est. 2026The front page of wealth managementNew York

The Morning EditionFree · 6:30 AM ETSubscribe
WM Brighton Jones: Keeping It Personal For the Long RunIN High-net-worth clients want more than portfolios, AssetMark study confirmsWM Views from 6,230: Why The Fed Is Wrong on StocksWSR AssetMark Research Finds Gaps In Private Wealth ServicesIN Small 401(k) balances erode after job changes, new research showsWM AssetMark Launches Private Wealth Program for AdvisorsKC Will Advisors End Up Paying The Cost Of Orion’s New Vendor-Level Integration Fees? (And More Of The Latest In Financial #AdvisorTech – November 2026)IN IPO lockup expirations put concentrated stock risk on advisors’ desksIN FINRA and SIFMA Foundation tackle youth investing knowledge gapWSR Exclusive Interview: Cambridge CEO Amy Webber: “We Aren’t Selling To LPL, Or Any Other Firm”

Redtail

CRM, archived texting, imaging and email tools for financial advisors, owned by Orion.

Advisor CRM

redtailtechnology.com

Redtail Technology sells a web-based CRM for advisors, along with an archived text-messaging tool, a document imaging module and email archiving. The company says it connects with more than 100 other tools, naming Orion, Schwab and eMoney among them.

Orion Advisor Solutions announced the purchase of Redtail in April 2022 and completed it on June 6, 2022; terms were not disclosed. Orion is backed by private equity firms TA Associates and Genstar Capital.

What it does

  • Advisor CRM
  • Archived text messaging
  • Document imaging
  • Email archiving
  • Task automation

Works with

Integrations

As listed by Redtail.

Named by others in this directory

Coverage

No stories on Redtail in our recent coverage yet. Follow it and we’ll email you when one runs.

All our coverage of Orion

Others in CRM

All CRM vendors