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Broker-dealer firm · Windsor, CT

Voya Financial Advisors, Inc.

SEC-registered investment adviser · CRD 2882 · SEC 801-46585

At a glance

Voya Financial Advisors, Inc. is an SEC-registered investment adviser based in Windsor, Connecticut, with $3.9 billion in regulatory assets under management as of its Form ADV filed September 16, 2026. Its largest client group by assets is individuals, and it reports 16,313 individual clients. By Form ADV it is a broker-dealer firm, ranked 100th of 391 broker-dealer firms and 2,456th of 17,210 SEC-registered advisers by assets.

Main office 800-356-2906voya.comLinkedInAs filed on Form ADV

Regulatory AUM
$3.9B
Rank among broker-dealer firms
#100 of 391
Rank among all SEC RIAs
#2,456 of 17,210
Rank in Connecticut
#107 of 507
Individual clients
16,313
High-net-worth clients
3,095
Accounts
16,337
Discretionary
2% of AUM
Employees
638
Advisory staff
638
Offices
304

Owners and executives on its Form ADV

Custody and brokerage

2 custodians

  1. BNY Pershing$3.2B83%
  2. Voya Institutional TrustAffiliate of the firm$645M17%

Other RIAs using BNY PershingOther multi-custodian RIAs

Broker-dealer

Hybrid RIA

Voya Financial Advisors, Inc. is a hybrid RIA: 638 of its employees are also registered representatives of a broker-dealer. It names affiliated broker-dealers: Voya Financial Partners, LLC and Voya Investments Distributor, LLC.

Other hybrid RIAs

Who it serves

Client typeClientsRegulatory AUMShare
Individuals13,218$2.3B58%
High-net-worth individuals3,095$1.6B41%
Corporations or other businesses21$9M<1%
Charitable organizations2$1M<1%

Disciplinary disclosures

Voya Financial Advisors, Inc. answers yes to 25 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions
  • Selecting other advisers
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Commissions

AtlasMembers

The full record on Voya Financial Advisors, Inc.

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, ten years of filings
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Growth over one, three and five years
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Rank against 93 peers of its type and size
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Owners and executives, with titles and stakes
4 namedLocked
Main office, fax and compliance officer
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Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Background

Questions

How much does Voya Financial Advisors, Inc. manage?

Voya Financial Advisors, Inc. reports $3.9 billion in regulatory assets under management across 16,337 accounts, 2% of it on a discretionary basis, on its Form ADV filed September 16, 2026.

What kind of firm is Voya Financial Advisors, Inc.?

Voya Financial Advisors, Inc. is a broker-dealer firm by its Form ADV answers. The firm is itself registered as a broker-dealer as well as an investment adviser. It reports a bank or thrift among its related persons. A public reporting company controls it.

Who are Voya Financial Advisors, Inc.’s clients?

By assets, its largest client types are individuals ($2.3 billion, 13,218 clients); high-net-worth individuals ($1.6 billion, 3,095 clients); corporations or other businesses ($9 million, 21 clients).

Does Voya Financial Advisors, Inc. have any disciplinary history?

Voya Financial Advisors, Inc. answers yes to 25 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.

Where these numbers come from

Every figure is Voya Financial Advisors, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-16), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →