Wealth manager, independent · Dubuque, IA
The Life Group Financial Services
Guncheon Financial LLC · SEC-registered investment adviser · CRD 277091 · SEC 801-131551
At a glance
The Life Group Financial Services is an SEC-registered investment adviser based in Dubuque, Iowa, with $146 million in regulatory assets under management as of its Form ADV filed July 14, 2026. Its largest client group by assets is individuals, and it reports 1,258 individual clients. By Form ADV it is a wealth manager, ranked 6,981st of 8,915 wealth managers and 13,805th of 17,210 SEC-registered advisers by assets.
Main office 563-587-7840thelifegroupllc.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $146M
- Rank among wealth managers
- #6,981 of 8,915
- Rank among all SEC RIAs
- #13,805 of 17,210
- Rank in Iowa
- #76 of 91
- Individual clients
- 1,258
- High-net-worth clients
- 23
- Accounts
- 1,878
- Discretionary
- 100% of AUM
- Employees
- 4
- Advisory staff
- 4
- Offices
- 5
Owners and executives on its Form ADV
- Keith T. LeverentzMember
- Justin D SmithManaging Member & CCO
Custody and brokerage
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 1,235 | $110M | 75% |
| High-net-worth individuals | 23 | $35M | 24% |
| Charitable organizations | – | $1M | <1% |
Disciplinary disclosures
The Life Group Financial Services reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Pension consulting
- Selecting other advisers
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
Form ADV and brochures on the SEC’s adviser search ↗thelifegroupllc.com ↗
AtlasMembers
The full record on The Life Group Financial Services
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 1 years of filings
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- Growth over one, three and five years
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- Rank against 5,316 peers of its type and size
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- Owners and executives, with titles and stakes
- 2 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does The Life Group Financial Services manage?
The Life Group Financial Services reports $146 million in regulatory assets under management across 1,878 accounts, 100% of it on a discretionary basis, on its Form ADV filed July 14, 2026.
What kind of firm is The Life Group Financial Services?
The Life Group Financial Services is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are The Life Group Financial Services’s clients?
By assets, its largest client types are individuals ($110 million, 1,235 clients); high-net-worth individuals ($35 million, 23 clients); charitable organizations ($593,734).
Does The Life Group Financial Services have any disciplinary history?
The Life Group Financial Services reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is The Life Group Financial Services’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-07-14), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →