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Wealth manager, independent · Bel Air, MD

The Kelly Group

Kelly Financial Group, LLC · SEC-registered investment adviser · CRD 310140 · SEC 801-119450

At a glance

The Kelly Group is an SEC-registered investment adviser based in Bel Air, Maryland, with $1.1B in regulatory assets under management as of its Form ADV filed March 31, 2026. It reports 1,087 individual clients, 247 of them high-net-worth, holding an average of about $1.0 million each, and 22 employees. That ranks it 970th among the nation’s 5,657 independent wealth management RIAs and 23rd of 104 in Maryland. It reports Fidelity as the custodian for its clients’ separately managed accounts.

Main office 410-893-0560kellyria.comLinkedInAs filed on Form ADV

Regulatory AUM
$1.1B
Rank among independent wealth managers
#970 of 5,657
Rank among all SEC RIAs
#5,014 of 17,210
Rank in Maryland
#23 of 104
Individual clients
1,087
High-net-worth clients
247
Accounts
3,043
Discretionary
93% of AUM
Employees
22
Advisory staff
13
Offices
3

Owners and executives on its Form ADV

Custody and brokerage

Broker-dealer

No broker-dealer ties

The Kelly Group reports no employees registered with a broker-dealer and no affiliated broker-dealer.

Other RIAs with no broker-dealer ties

Who it serves

Client typeClientsRegulatory AUMShare
High-net-worth individuals247$646M57%
Individuals840$403M36%
Pension and profit sharing plans14$73M6%
Corporations or other businesses6$6M<1%
Charitable organizations6$3M<1%

Disciplinary disclosures

The Kelly Group reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Pension consulting
  • Selecting other advisers

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

AtlasMembers

The full record on The Kelly Group

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, 5 years of filings
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Growth over one, three and five years
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Rank against 3,220 peers of its type and size
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Owners and executives, with titles and stakes
4 namedLocked
Main office, fax and compliance officer
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Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Similar-size RIAs in Maryland

All of Maryland →
FirmRegulatory AUMClients
MV Capital Management, Inc.Bethesda$1.4B444
Black Diamond Financial, LLCLutherville$1.4B335
Sc&h WealthHunt Valley$1.2B668
Financial ConsulateHunt Valley$1.1B844
Red Oak Financial GroupTowson$1.0B1,051

Background

Questions

How much does The Kelly Group manage?

The Kelly Group reports $1.1B in regulatory assets under management across 3,043 accounts, 93% of it on a discretionary basis, on its Form ADV filed March 31, 2026.

How many clients does The Kelly Group have?

It reports 1,087 individual clients: 247 high-net-worth individuals and 840 other individuals. Individuals account for about 93% of its regulatory assets.

Where is The Kelly Group headquartered?

Its main office is in Bel Air, Maryland. It reports 3 offices in total and 22 employees, 13 of whom perform investment advisory functions.

How does The Kelly Group charge clients?

On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.

What custodian does The Kelly Group use?

It reports Fidelity as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed March 31, 2026, it reports these amounts held: Fidelity ($1.0B). Form ADV lists only custodians holding 10% or more of separately managed account assets.

Is The Kelly Group a hybrid RIA with a broker-dealer?

The Kelly Group reports no employees registered with a broker-dealer and no affiliated broker-dealer.

Is The Kelly Group a fiduciary?

As an SEC-registered investment adviser, The Kelly Group owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.

Where these numbers come from

Every figure is The Kelly Group’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-31), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →