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Asset manager · Baltimore, MD

T. Rowe Price Associates, Inc.

SEC-registered investment adviser · CRD 105496 · SEC 801-856

At a glance

T. Rowe Price Associates, Inc. is an SEC-registered investment adviser based in Baltimore, Maryland, with $2.2 trillion in regulatory assets under management as of its Form ADV filed July 6, 2026. Its largest client group by assets is investment companies, and it reports 861 individual clients. By Form ADV it is a asset manager, ranked 10th of 3,218 asset managers and 10th of 17,210 SEC-registered advisers by assets.

Main office 410-345-2000troweprice.comAs filed on Form ADV

Regulatory AUM
$2.20T
Rank among asset managers
#10 of 3,218
Rank among all SEC RIAs
#10 of 17,210
Rank in Maryland
#1 of 227
Individual clients
861
High-net-worth clients
680
Accounts
6,889
Discretionary
100% of AUM
Employees
3,760
Advisory staff
545
Offices
6

Owners and executives on its Form ADV

Custody and brokerage

Broker-dealer

Hybrid RIA

T. Rowe Price Associates, Inc. is a hybrid RIA: 253 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: T. Rowe Price Investment Services, Inc..

Other hybrid RIAs

Who it serves

Client typeClientsRegulatory AUMShare
Investment companies355$1.18T54%
Pooled investment vehicles379$798B36%
Pension and profit sharing plans214$69B3%
State or municipal government entities92$54B2%
Insurance companies56$30B1%
Sovereign wealth funds and foreign official institutions12$26B1%
Other4,754$16B<1%
Corporations or other businesses88$14B<1%
High-net-worth individuals680$5.1B<1%
Charitable organizations76$1.8B<1%
Banking or thrift institutions–$349M<1%
Other investment advisers–$96M<1%
Individuals181$0M0%

Private funds

T. Rowe Price Associates, Inc. reports 7 private funds with $2.7B in gross assets: private equity funds, venture capital funds, other private funds (Form ADV Item 7.B).

Disciplinary disclosures

T. Rowe Price Associates, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗

Services

  • Portfolio management for individuals and small businesses
  • Portfolio management for investment companies
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses and institutions
  • Selecting other advisers

How it’s paid

  • A percentage of assets under management
  • Performance-based fees

AtlasMembers

The full record on T. Rowe Price Associates, Inc.

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, ten years of filings
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Growth over one, three and five years
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Rank against 43 peers of its type and size
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Owners and executives, with titles and stakes
5 namedLocked
Main office, fax and compliance officer
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Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Background

Questions

How much does T. Rowe Price Associates, Inc. manage?

T. Rowe Price Associates, Inc. reports $2.2 trillion in regulatory assets under management across 6,889 accounts, 100% of it on a discretionary basis, on its Form ADV filed July 6, 2026.

What kind of firm is T. Rowe Price Associates, Inc.?

T. Rowe Price Associates, Inc. is a asset manager by its Form ADV answers. Most of its assets are managed for funds, institutions or other businesses rather than individuals. A public reporting company controls it.

Who are T. Rowe Price Associates, Inc.’s clients?

By assets, its largest client types are investment companies ($1.2 trillion, 355 clients); pooled investment vehicles ($797.5 billion, 379 clients); pension and profit sharing plans ($68.5 billion, 214 clients).

Does T. Rowe Price Associates, Inc. manage private funds?

Yes. It reports 7 private funds with $2.7 billion in gross assets, including private equity funds, venture capital funds, other private funds.

Does T. Rowe Price Associates, Inc. have any disciplinary history?

T. Rowe Price Associates, Inc. reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.

Where these numbers come from

Every figure is T. Rowe Price Associates, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-07-06), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →