Asset manager · LAS Vegas, NV
Simplify Asset Management Inc.
SEC-registered investment adviser · CRD 309535 · SEC 801-119255
At a glance
Simplify Asset Management Inc. is an SEC-registered investment adviser based in LAS Vegas, Nevada, with $14.1 billion in regulatory assets under management as of its Form ADV filed August 21, 2026. Its largest client group by assets is investment companies. By Form ADV it is a asset manager, ranked 436th of 3,218 asset managers and 1,088th of 17,210 SEC-registered advisers by assets.
Main office 702-389-9705simplify.usLinkedInAs filed on Form ADV
- Regulatory AUM
- $14B
- Rank among asset managers
- #436 of 3,218
- Rank among all SEC RIAs
- #1,088 of 17,210
- Rank in Nevada
- #2 of 77
- Clients
- 44
- Accounts
- 44
- Discretionary
- 100% of AUM
- Employees
- 45
- Advisory staff
- 14
- Offices
- 2
Owners and executives on its Form ADV
- Paul S. KimCo-Founder, Chief Executive Officer
- David M. BernsCo-Founder, Chief Investment Officer
- Brian C. KelleherChief Revenue Officer
- Fiona C. HoChief Operating Officer
- John RyuChief Financial Officer
- Albert A. MooreChief Compliance Officer
- Laurence L. KimChief Marketing Officer
Custody and brokerage
Custodian
Simplify Asset Management Inc.’s Form ADV lists no custodian for separately managed accounts. Firms report one only when they manage $10 million or more in those accounts.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Investment companies | 43 | $14B | 100% |
| Pooled investment vehicles | 1 | $2M | <1% |
Disciplinary disclosures
Simplify Asset Management Inc. answers yes to 3 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Portfolio management for individuals and small businesses
- Portfolio management for investment companies
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses and institutions
How it’s paid
- A percentage of assets under management
- Performance-based fees
Form ADV and brochures on the SEC’s adviser search ↗simplify.us ↗
AtlasMembers
The full record on Simplify Asset Management Inc.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 5 years of filings
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- Growth over one, three and five years
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- Rank against 477 peers of its type and size
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- Owners and executives, with titles and stakes
- 7 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
- 4Locked
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Background
Questions
How much does Simplify Asset Management Inc. manage?
Simplify Asset Management Inc. reports $14.1 billion in regulatory assets under management across 44 accounts, 100% of it on a discretionary basis, on its Form ADV filed August 21, 2026.
What kind of firm is Simplify Asset Management Inc.?
Simplify Asset Management Inc. is a asset manager by its Form ADV answers. Most of its assets are managed for funds, institutions or other businesses rather than individuals.
Who are Simplify Asset Management Inc.’s clients?
By assets, its largest client types are investment companies ($14.0 billion, 43 clients); pooled investment vehicles ($2 million, 1 clients).
Does Simplify Asset Management Inc. have any disciplinary history?
Simplify Asset Management Inc. answers yes to 3 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is Simplify Asset Management Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-08-21), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →