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Wealth manager, independent · Encinitas, CA

Salient Wealth Planning

SWP Financial LLC · SEC-registered investment adviser · CRD 327885 · SEC 801-128911

At a glance

Salient Wealth Planning is an SEC-registered investment adviser based in Encinitas, California, with $239 million in regulatory assets under management as of its Form ADV filed July 14, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 193 individual clients. By Form ADV it is a wealth manager, ranked 5,152nd of 8,915 wealth managers and 11,309th of 17,210 SEC-registered advisers by assets.

Main office 858-768-0096salientwealthplanning.comLinkedInAs filed on Form ADV

Regulatory AUM
$239M
Rank among wealth managers
#5,152 of 8,915
Rank among all SEC RIAs
#11,309 of 17,210
Rank in California
#1,306 of 1,873
Individual clients
193
High-net-worth clients
53
Accounts
817
Discretionary
81% of AUM
Employees
4
Advisory staff
3
Offices
3

Owners and executives on its Form ADV

Custody and brokerage

Custodian

  1. Fidelity$266M

Other RIAs using Fidelity

Broker-dealer

Hybrid RIA

Salient Wealth Planning is a hybrid RIA: 2 of its employees are also registered representatives of a broker-dealer.

Its Form ADV brochure (filed July 2026) names Purshe Kaplan Sterling Investments as the broker-dealer its advisers are registered with.

Broker Dealer Affiliation Certain Advisory Persons are also Registered Representatives of Purshe Kaplan Sterling Investments (“PKS”).

Other hybrid RIAs

Who it serves

Client typeClientsRegulatory AUMShare
High-net-worth individuals53$147M61%
Individuals140$92M39%

Disciplinary disclosures

Salient Wealth Planning reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions
  • Selecting other advisers

How it’s paid

  • A percentage of assets under management
  • Fixed fees

Form ADV and brochures on the SEC’s adviser search ↗salientwealthplanning.com ↗

AtlasMembers

The full record on Salient Wealth Planning

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, 2 years of filings
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Growth over one, three and five years
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Rank against 6,289 peers of its type and size
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Owners and executives, with titles and stakes
1 namedLocked
Main office, fax and compliance officer
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Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Background

Questions

How much does Salient Wealth Planning manage?

Salient Wealth Planning reports $239 million in regulatory assets under management across 817 accounts, 81% of it on a discretionary basis, on its Form ADV filed July 14, 2026.

What kind of firm is Salient Wealth Planning?

Salient Wealth Planning is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.

Who are Salient Wealth Planning’s clients?

By assets, its largest client types are high-net-worth individuals ($147 million, 53 clients); individuals ($92 million, 140 clients).

Does Salient Wealth Planning have any disciplinary history?

Salient Wealth Planning reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.

Where these numbers come from

Every figure is Salient Wealth Planning’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-07-14), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →