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Wealth manager, bank-affiliated · Toronto, ON, Canada

RBC Private Counsel (USA) Inc.

SEC-registered investment adviser · CRD 109648 · SEC 801-55491

At a glance

RBC Private Counsel (USA) Inc. is an SEC-registered investment adviser based in Toronto, ON, Canada, with $7.9 billion in regulatory assets under management as of its Form ADV filed June 30, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 5,773 individual clients. By Form ADV it is a wealth manager (bank-affiliated), ranked 219th of 8,915 wealth managers and 1,584th of 17,210 SEC-registered advisers by assets.

Main office 416-955-7782As filed on Form ADV

Regulatory AUM
$7.9B
Rank among wealth managers
#219 of 8,915
Rank among all SEC RIAs
#1,584 of 17,210
Individual clients
5,773
High-net-worth clients
1,244
Accounts
9,345
Discretionary
97% of AUM
Employees
1,455
Advisory staff
1,455
Offices
132

Owners and executives on its Form ADV

Custody and brokerage

2 custodians

  1. RBCAffiliate of the firm$7.1B91%
  2. Royal TrustAffiliate of the firm$729M9%

Other RIAs using RBCOther multi-custodian RIAs

Broker-dealer

Hybrid RIA

RBC Private Counsel (USA) Inc. is a hybrid RIA: 1,354 of its employees are also registered representatives of a broker-dealer. It names affiliated broker-dealers: Phillips, Hager & North Investment Funds LTD., RBC Capital Markets, LLC, RBC Dominion Securities Global Limited, RBC Dominion Securities Inc. and RBC Securities, Inc..

Other hybrid RIAs

Who it serves

Client typeClientsRegulatory AUMShare
High-net-worth individuals1,244$5.0B63%
Individuals4,529$1.6B21%
Corporations or other businesses194$1.3B16%

Disciplinary disclosures

RBC Private Counsel (USA) Inc. answers yes to 4 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗

Services

  • Portfolio management for individuals and small businesses
  • Selecting other advisers

How it’s paid

  • A percentage of assets under management

AtlasMembers

The full record on RBC Private Counsel (USA) Inc.

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, ten years of filings
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Growth over one, three and five years
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Rank against 525 peers of its type and size
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Owners and executives, with titles and stakes
8 namedLocked
Main office, fax and compliance officer
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Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Background

Questions

How much does RBC Private Counsel (USA) Inc. manage?

RBC Private Counsel (USA) Inc. reports $7.9 billion in regulatory assets under management across 9,345 accounts, 97% of it on a discretionary basis, on its Form ADV filed June 30, 2026.

What kind of firm is RBC Private Counsel (USA) Inc.?

RBC Private Counsel (USA) Inc. is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals. It reports a bank or thrift among its related persons. A public reporting company controls it.

Who are RBC Private Counsel (USA) Inc.’s clients?

By assets, its largest client types are high-net-worth individuals ($5.0 billion, 1,244 clients); individuals ($1.6 billion, 4,529 clients); corporations or other businesses ($1.3 billion, 194 clients).

Does RBC Private Counsel (USA) Inc. have any disciplinary history?

RBC Private Counsel (USA) Inc. answers yes to 4 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.

Where these numbers come from

Every figure is RBC Private Counsel (USA) Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-06-30), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →