Asset manager · DES Moines, IA
Principal Asset Management
Principal Global Investors, LLC · SEC-registered investment adviser · CRD 109002 · SEC 801-55959
At a glance
Principal Asset Management is an SEC-registered investment adviser based in DES Moines, Iowa, with $427.7 billion in regulatory assets under management as of its Form ADV filed May 28, 2026. Its largest client group by assets is investment companies, and it reports 6,329 individual clients. By Form ADV it is a asset manager, ranked 37th of 3,218 asset managers and 57th of 17,210 SEC-registered advisers by assets.
Main office 800-787-1621principalam.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $428B
- Rank among asset managers
- #37 of 3,218
- Rank among all SEC RIAs
- #57 of 17,210
- Rank in Iowa
- #1 of 91
- Individual clients
- 6,329
- High-net-worth clients
- 315
- Accounts
- 8,169
- Discretionary
- 98% of AUM
- Employees
- 1,394
- Advisory staff
- 337
- Offices
- 20
Owners and executives on its Form ADV
- Jill M. HittnerChief Financial Officer
- Kamal BhatiaChief Executive Officer & President
- Kenneth Allen McCullumDirector
- Todd A. JablonskiCIO & Global Head of Multi-Asset and Quantitative Strategies
- Justin T. LangeChief Compliance Officer
- Todd E. EverettGlobal Head of Private Markets
- George P. MarisCIO & Global Head of Equities
- Michael J. GoosayCIO & Global Head of Fixed Income
- George DjurasovicGeneral Counsel
- Barbara WenigChief Business Officer
- Simon A. McKayStrategic Advisor TO CEO
- Brant K. WongHead of Retirement Solutions
Custody and brokerage
Broker-dealer
Hybrid RIA
Principal Asset Management is a hybrid RIA: 285 of its employees are also registered representatives of a broker-dealer. It names affiliated broker-dealers: Equity FC, LTD., Principal Funds Distributor, Inc., Principal Securities, Inc. and Sami Brokerage LLC.
- Equity FC, LTD.
- Principal Funds Distributor, Inc. ↗CRD 43261
It doesn’t hold client accounts or customer funds itself. Its annual audited report filed with the SEC, March 2026
- Principal Securities, Inc. ↗CRD 1137
- Sami Brokerage LLC ↗CRD 18217
An introducing broker-dealer: its trades clear through National Financial Services (Fidelity), which holds the brokerage accounts. Its annual audited report filed with the SEC, March 2026
Its Form ADV brochure (filed March 2026) names Principal Funds Distributor and Principal Securities as the broker-dealer its advisers are registered with.
Some of Principal AM’s staff are registered representatives of PFD or both PFD and PSI.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Investment companies | 101 | $151B | 35% |
| Insurance companies | 60 | $145B | 34% |
| Pension and profit sharing plans | 578 | $41B | 10% |
| Pooled investment vehicles | 29 | $40B | 9% |
| Corporations or other businesses | 951 | $17B | 4% |
| Sovereign wealth funds and foreign official institutions | 12 | $14B | 3% |
| Banking or thrift institutions | 37 | $8.5B | 2% |
| State or municipal government entities | 78 | $5.5B | 1% |
| Individuals | 6,014 | $2.1B | <1% |
| Charitable organizations | 30 | $2.0B | <1% |
| High-net-worth individuals | 315 | $970M | <1% |
Private funds
Principal Asset Management reports 10 private funds with $973M in gross assets: hedge funds, private equity funds (Form ADV Item 7.B).
Disciplinary disclosures
Principal Asset Management answers yes to 2 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Portfolio management for individuals and small businesses
- Portfolio management for investment companies
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses and institutions
- Selecting other advisers
- Educational seminars and workshops
- Other services
How it’s paid
- A percentage of assets under management
- Fixed fees
- Performance-based fees
- Other
Form ADV and brochures on the SEC’s adviser search ↗principalam.com ↗
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The full record on Principal Asset Management
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 85 peers of its type and size
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- Owners and executives, with titles and stakes
- 12 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
- 5Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Principal Asset Management manage?
Principal Asset Management reports $427.7 billion in regulatory assets under management across 8,169 accounts, 98% of it on a discretionary basis, on its Form ADV filed May 28, 2026.
What kind of firm is Principal Asset Management?
Principal Asset Management is a asset manager by its Form ADV answers. Most of its assets are managed for funds, institutions or other businesses rather than individuals. It reports a bank or thrift among its related persons. A public reporting company controls it.
Who are Principal Asset Management’s clients?
By assets, its largest client types are investment companies ($150.6 billion, 101 clients); insurance companies ($145.3 billion, 60 clients); pension and profit sharing plans ($41.0 billion, 578 clients).
Does Principal Asset Management manage private funds?
Yes. It reports 10 private funds with $973 million in gross assets, including hedge funds, private equity funds.
Does Principal Asset Management have any disciplinary history?
Principal Asset Management answers yes to 2 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is Principal Asset Management’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-05-28), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →