Wealth manager, independent · Fresno, CA
Plan Financial
Plan Life & Wealth Management, Inc. · SEC-registered investment adviser · CRD 44960 · SEC 801-112596
At a glance
Plan Financial is an SEC-registered investment adviser based in Fresno, California, with $195 million in regulatory assets under management as of its Form ADV filed March 20, 2026. Its largest client group by assets is individuals, and it reports 788 individual clients. By Form ADV it is a wealth manager, ranked 5,883rd of 8,915 wealth managers and 12,348th of 17,210 SEC-registered advisers by assets.
Main office 559-433-1110planfinancial.comAs filed on Form ADV
- Regulatory AUM
- $195M
- Rank among wealth managers
- #5,883 of 8,915
- Rank among all SEC RIAs
- #12,348 of 17,210
- Rank in California
- #1,418 of 1,873
- Individual clients
- 788
- High-net-worth clients
- 0
- Accounts
- 817
- Discretionary
- 100% of AUM
- Employees
- 6
- Advisory staff
- 6
- Offices
- 1
Owners and executives on its Form ADV
- John R. HooperPresident/chief Compliance Officer/cfo/director
- Isaac E. HallsVice-President, Sales/director
- Joel R. HooperSecretary
Custody and brokerage
Custodian
Plan Financial’s Form ADV lists no custodian for separately managed accounts. Firms report one only when they manage $10 million or more in those accounts.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 788 | $171M | 88% |
| Pension and profit sharing plans | 16 | $20M | 10% |
| Charitable organizations | 9 | $4M | 2% |
| Corporations or other businesses | 4 | $1M | <1% |
Disciplinary disclosures
Plan Financial reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Selecting other advisers
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗planfinancial.com ↗
AtlasMembers
The full record on Plan Financial
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 8 years of filings
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- Growth over one, three and five years
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- Rank against 5,925 peers of its type and size
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- Owners and executives, with titles and stakes
- 3 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Plan Financial manage?
Plan Financial reports $195 million in regulatory assets under management across 817 accounts, 100% of it on a discretionary basis, on its Form ADV filed March 20, 2026.
What kind of firm is Plan Financial?
Plan Financial is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Plan Financial’s clients?
By assets, its largest client types are individuals ($171 million, 788 clients); pension and profit sharing plans ($20 million, 16 clients); charitable organizations ($4 million, 9 clients).
Does Plan Financial have any disciplinary history?
Plan Financial reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Plan Financial’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-20), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →