Wealth manager, independent · Mansfield, OH
Pinnacle Advisors
Pinnacle Wealth Planning Services, Inc. · SEC-registered investment adviser · CRD 106817 · SEC 801-51715
At a glance
Pinnacle Advisors is an SEC-registered investment adviser based in Mansfield, Ohio, with $2.1B in regulatory assets under management as of its Form ADV filed July 27, 2026. It reports 1,064 individual clients, 477 of them high-net-worth, holding an average of about $2.0 million each, and 35 employees. That ranks it 523rd among the nation’s 5,657 independent wealth management RIAs and 28th of 226 in Ohio. It reports Charles Schwab as the custodian for its clients’ separately managed accounts.
Main office 419-526-5226pinnacleadvisors.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $2.1B
- Rank among independent wealth managers
- #523 of 5,657
- Rank among all SEC RIAs
- #3,496 of 17,210
- Rank in Ohio
- #28 of 226
- Individual clients
- 1,064
- High-net-worth clients
- 477
- Accounts
- 3,994
- Discretionary
- 99% of AUM
- Employees
- 35
- Advisory staff
- 19
- Offices
- 7
Owners and executives on its Form ADV
- William D. HeichelChairman of the Board
- Jennifer S. HendersonCFO
- Keith A. HeichelPresident & CEO
- Scott A. HeichelCIO
- David W. HeichelChief Marketing Officer
- Keith A. HeichelCo-Trustee of the Keith A. Heichel Irrevocable Trust Dated 2020
- Scott A. HeichelCo-Trustee of the Scott A. Heichel Irrevocable Trust Dated 2020
- Jennifer S. HendersonCo-Trustee of the Scott A. Heichel Irrevocable Trust Dated 2010 & the Adam J. Heichel Irrevocable Trust Dated 2010
- Jennifer S. HendersonCo-Trustee of the David W. Heichel Irrevocable Trust Dated 2016
- Jennifer S. HendersonCo-Trustee of the David W. Heichel Irrevocable Trust Dated 2020 and the Jennifer S. Henderson Irrevocable Trust Dated 2020
- David W. HeichelCo-Trustee of the Jennifer S. Henderdson Irrevocable Trust Dated 2020 and the David W. Heichel Irrevocable Trust Dated 2020
- Adam J. HeichelCo-Trustee of the Adam J. Heichel Irrevocable Trust Dated 2010
Custody and brokerage
Broker-dealer
No broker-dealer ties
Pinnacle Advisors reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 477 | $1.9B | 90% |
| Individuals | 587 | $159M | 7% |
| Corporations or other businesses | 7 | $23M | 1% |
| Charitable organizations | 6 | $12M | <1% |
| Pension and profit sharing plans | 11 | $10M | <1% |
Disciplinary disclosures
Pinnacle Advisors reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗pinnacleadvisors.com ↗
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The full record on Pinnacle Advisors
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 1,847 peers of its type and size
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- Owners and executives, with titles and stakes
- 14 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
- 2Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Ohio
All of Ohio →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Wealthquest CorporationCincinnati | $2.2B | 1,583 |
| PDS Planning IncDublin | $2.2B | 607 |
| Octavia Wealth Advisors LLCCincinnati | $2.2B | 3,672 |
| Eubel Brady & SuttmanMiamisburg | $2.1B | 755 |
| Beese Fulmer Private Wealth ManagementCanton | $2.1B | 810 |
| KMG Fiduciary Partners, LLCToledo | $1.7B | 1,301 |
Background
Questions
How much does Pinnacle Advisors manage?
Pinnacle Advisors reports $2.1B in regulatory assets under management across 3,994 accounts, 99% of it on a discretionary basis, on its Form ADV filed July 27, 2026.
How many clients does Pinnacle Advisors have?
It reports 1,064 individual clients: 477 high-net-worth individuals and 587 other individuals. Individuals account for about 98% of its regulatory assets.
Where is Pinnacle Advisors headquartered?
Its main office is in Mansfield, Ohio. It reports 7 offices in total and 35 employees, 19 of whom perform investment advisory functions.
How does Pinnacle Advisors charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Pinnacle Advisors use?
It reports Charles Schwab as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed July 27, 2026, it reports these amounts held: Charles Schwab ($600M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Pinnacle Advisors a hybrid RIA with a broker-dealer?
Pinnacle Advisors reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Pinnacle Advisors a fiduciary?
As an SEC-registered investment adviser, Pinnacle Advisors owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Pinnacle Advisors’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-07-27), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →