Broker-dealer firm · Minneapolis, MN
Northland Asset Management
Northland Securities, Inc. · SEC-registered investment adviser · CRD 40258 · SEC 801-96329
At a glance
Northland Asset Management is an SEC-registered investment adviser based in Minneapolis, Minnesota, with $405 million in regulatory assets under management as of its Form ADV filed September 22, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 875 individual clients. By Form ADV it is a broker-dealer firm, ranked 221st of 391 broker-dealer firms and 8,722nd of 17,210 SEC-registered advisers by assets.
Main office 800-851-2920northlandsecurities.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $405M
- Rank among broker-dealer firms
- #221 of 391
- Rank among all SEC RIAs
- #8,722 of 17,210
- Rank in Minnesota
- #157 of 276
- Individual clients
- 875
- High-net-worth clients
- 484
- Accounts
- 1,192
- Discretionary
- 96% of AUM
- Employees
- 22
- Advisory staff
- 22
- Offices
- 3
Owners and executives on its Form ADV
- Randy Gene NitzscheCEO, President
- Dustin Richard AldenChief Financial Officer, Finop
- Traci Lee SpanierChief Compliance Officer
- Tiffany Dawn HennDirector
- Christopher Robert RuggieroDirector
Custody and brokerage
Broker-dealer
Hybrid RIA
Northland Asset Management is a hybrid RIA: 22 of its employees are also registered representatives of a broker-dealer. It reports a broker-dealer among its affiliates on Form ADV.
Form ADV Part 1 doesn’t name an unaffiliated broker-dealer. The firm’s Part 2A brochure (Item 10) and each adviser’s record on the SEC’s adviser search do.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 484 | $319M | 79% |
| Individuals | 391 | $79M | 20% |
| Charitable organizations | – | $4M | <1% |
| Pension and profit sharing plans | – | $3M | <1% |
Disciplinary disclosures
Northland Asset Management answers yes to 15 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Selecting other advisers
- Other services
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Other
Form ADV and brochures on the SEC’s adviser search ↗northlandsecurities.com ↗
AtlasMembers
The full record on Northland Asset Management
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
- Locked
- Growth over one, three and five years
- Locked
- Rank against 157 peers of its type and size
- Locked
- Owners and executives, with titles and stakes
- 5 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
- 2Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Northland Asset Management manage?
Northland Asset Management reports $405 million in regulatory assets under management across 1,192 accounts, 96% of it on a discretionary basis, on its Form ADV filed September 22, 2026.
What kind of firm is Northland Asset Management?
Northland Asset Management is a broker-dealer firm by its Form ADV answers. The firm is itself registered as a broker-dealer as well as an investment adviser. It reports a bank or thrift among its related persons.
Who are Northland Asset Management’s clients?
By assets, its largest client types are high-net-worth individuals ($319 million, 484 clients); individuals ($79 million, 391 clients); charitable organizations ($4 million).
Does Northland Asset Management have any disciplinary history?
Northland Asset Management answers yes to 15 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is Northland Asset Management’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-22), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →