Wealth manager, independent · Wausau, WI
Midwest Professional Planners, LTD.
SEC-registered investment adviser · CRD 112995 · SEC 801-72649
At a glance
Midwest Professional Planners, LTD. is an SEC-registered investment adviser based in Wausau, Wisconsin, with $649 million in regulatory assets under management as of its Form ADV filed July 20, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 710 individual clients. By Form ADV it is a wealth manager, ranked 2,312th of 8,915 wealth managers and 6,808th of 17,210 SEC-registered advisers by assets.
Main office 715-848-3474mpplfinancial.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $649M
- Rank among wealth managers
- #2,312 of 8,915
- Rank among all SEC RIAs
- #6,808 of 17,210
- Rank in Wisconsin
- #75 of 195
- Individual clients
- 710
- High-net-worth clients
- 264
- Accounts
- 2,726
- Discretionary
- 100% of AUM
- Employees
- 29
- Advisory staff
- 15
- Offices
- 4
Owners and executives on its Form ADV
- Patrick L. WallschlaegerShareholder, Director
- Jeanne A. WallschlaegerShareholder
- Dang J. NguyenShareholder
- Gene A. StankowskiShareholder
- Scott M. WallschlaegerCEO and Shareholder
- Gery J. SadzewiczChief Compliance Officer
- Daniel J. EvansShareholder and Director
- Terri M. RauShareholder and Director
- Brian R. KamkeShareholder and Treasurer
- Brian C. ReschShareholder and Director
- Jeffery C. OttosenPresident, COO, Secretary, Shareholder and Director
- Benjamin P. LaskaShareholder
Custody and brokerage
Broker-dealer
Hybrid RIA
Midwest Professional Planners, LTD. is a hybrid RIA: 2 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed July 2026) names APW Capital as the broker-dealer its advisers are registered with.
MPPL’s advisory professionals may be paid sales, service, or administrative fees for the sale of mutual funds or other investment products in their capacity as registered representatives of APW Capital, Inc.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 264 | $524M | 81% |
| Individuals | 446 | $102M | 16% |
| Pension and profit sharing plans | 10 | $17M | 3% |
| Other investment advisers | 117 | $6M | <1% |
Disciplinary disclosures
Midwest Professional Planners, LTD. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Commissions
Form ADV and brochures on the SEC’s adviser search ↗mpplfinancial.com ↗
AtlasMembers
The full record on Midwest Professional Planners, LTD.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
- Locked
- Growth over one, three and five years
- Locked
- Rank against 4,719 peers of its type and size
- Locked
- Owners and executives, with titles and stakes
- 15 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Midwest Professional Planners, LTD. manage?
Midwest Professional Planners, LTD. reports $649 million in regulatory assets under management across 2,726 accounts, 100% of it on a discretionary basis, on its Form ADV filed July 20, 2026.
What kind of firm is Midwest Professional Planners, LTD.?
Midwest Professional Planners, LTD. is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Midwest Professional Planners, LTD.’s clients?
By assets, its largest client types are high-net-worth individuals ($524 million, 264 clients); individuals ($102 million, 446 clients); pension and profit sharing plans ($17 million, 10 clients).
Does Midwest Professional Planners, LTD. have any disciplinary history?
Midwest Professional Planners, LTD. reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Midwest Professional Planners, LTD.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-07-20), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →