Wealth manager, bank-affiliated · West DES Moines, IA
Midwest Heritage Financial Advisors
Midwest Heritage Bank, FSB · SEC-registered investment adviser · CRD 306308 · SEC 801-119038
At a glance
Midwest Heritage Financial Advisors is an SEC-registered investment adviser based in West DES Moines, Iowa, with $399 million in regulatory assets under management as of its Form ADV filed January 2, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 334 individual clients. By Form ADV it is a wealth manager (bank-affiliated), ranked 3,493rd of 8,915 wealth managers and 8,803rd of 17,210 SEC-registered advisers by assets.
Main office 515-246-8378midwestheritage.comAs filed on Form ADV
- Regulatory AUM
- $399M
- Rank among wealth managers
- #3,493 of 8,915
- Rank among all SEC RIAs
- #8,803 of 17,210
- Rank in Iowa
- #44 of 91
- Individual clients
- 334
- High-net-worth clients
- 115
- Accounts
- 647
- Discretionary
- 100% of AUM
- Employees
- 6
- Advisory staff
- 4
- Offices
- 3
Owners and executives on its Form ADV
- Matthew G. WattersPresident
- Casey MalloyVice President and Chief Compliance Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
Midwest Heritage Financial Advisors is a hybrid RIA: 4 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed January 2026) names Osaic Wealth as the broker-dealer its advisers are registered with.
Under this arrangement, clients may implement securities transactions through certain of our employees in their respective individual capacities as Registered Representatives of Osaic Wealth, Inc.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 115 | $333M | 84% |
| Individuals | 219 | $66M | 16% |
Disciplinary disclosures
Midwest Heritage Financial Advisors reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗midwestheritage.com ↗
AtlasMembers
The full record on Midwest Heritage Financial Advisors
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 5 years of filings
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- Growth over one, three and five years
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- Rank against 6,037 peers of its type and size
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- Owners and executives, with titles and stakes
- 2 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Midwest Heritage Financial Advisors manage?
Midwest Heritage Financial Advisors reports $399 million in regulatory assets under management across 647 accounts, 100% of it on a discretionary basis, on its Form ADV filed January 2, 2026.
What kind of firm is Midwest Heritage Financial Advisors?
Midwest Heritage Financial Advisors is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals. It reports a bank or thrift among its related persons.
Who are Midwest Heritage Financial Advisors’s clients?
By assets, its largest client types are high-net-worth individuals ($333 million, 115 clients); individuals ($66 million, 219 clients).
Does Midwest Heritage Financial Advisors have any disciplinary history?
Midwest Heritage Financial Advisors reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Midwest Heritage Financial Advisors’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-01-02), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →